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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) J-MAS (Jurnal Manajemen dan Sains)
Almansyah Rundu Wonua
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

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Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit Andry Stepahnie Titing; Sudarnice Sudarnice; Almansyah Rundu Wonua
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15970

Abstract

This study aims to determine the effect of service quality and Brand Awareness  toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness  has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness  has a positive and significant on customer satisfaction of 82,1%
Co-Authors Andry Stepahnie Titing Hendrik Hendrik Muhammad Hasan Sudarnice, Sudarnice