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All Journal Journal of Economics, Business, & Accountancy Ventura Neo-Bis Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Kepada Masyarakat Patikala Indonesian Journal of Business Analytics (IJBA) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Pelayanan Hubungan Masyarakat
Mei Retno Adiwaty
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Indonesia Sejahtera

 1 
Upaya Pengembangan Usaha Pada UMKM Mebel Desa Nglebak Melalui Penerapan Digital Marketing Kirana Aurelia Julianne Maharani; Naila Aisyah Putri; Yolanda Irfania; Mei Retno Adiwati
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.224

Abstract

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.
Co-Authors Achila Maharani Adella Ratna Nur Dianti Afrizal Fikri Anugrah Agung Baktiar Ramdhani Ahmad Almahdi Anjar Dewi Astami Anjelina Sugianti Arina Manasikana Bino Bembi Awal Danial Fariz Dau Khusnul Nadhiroh Dhava Candra Ardiansyah Dimas Bayu Arya Putra Endang Iryanti Fadilla Mulyasari Fajria Ramadani Gendut Sukarno Ignatia Martha Hendrati Ilham Indharwan Izzatun Nisa’ Khaidar Albasari Kirana Aurelia Julianne Maharani Lia Nirawati M. Oktaviansyah Gusti Pratama Maharani Huzaema Muhammad Fauzi Naila Aisyah Putri Nuruni Ika Kusuma Wardani Putra Febria Rakhmadian Putri Ade Cahyanti Raden Johnny Hadi Suharjo Rahmad Ardhiansyah Raynaldy Rizky Rahmawan Renaldi Yayang Gustara Rini, Hesty Prima Shofiyana Futri Sri Mulyaningsih Sufi Hamzah F Syifananda Putri Fianta Yolanda Irfania Yusuf Fadhilah Yuyun Septiani Yuzril Ihza Alfani Maulana Zaky Alfian Virady Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul