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All Journal Journal of Economics, Business, & Accountancy Ventura Neo-Bis Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Kepada Masyarakat Patikala Indonesian Journal of Business Analytics (IJBA) Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Kabar Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Pelayanan Hubungan Masyarakat
Mei Retno Adiwaty
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Economics, Business,

 1 
THE INFLUENCE OF SATISFACTION TOWARD LOYALTY AND BUSINESS BUILDING OF MULTILEVEL MARKETING SALESPERSON IN ORIFLAME SURABAYA Mei Retno A
Journal of Economics, Business, & Accountancy Ventura Vol 13, No 1 (2010): April 2010
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v13i1.423

Abstract

It is a fact that any product categorized as a daily need and therefore, it is considered the first product in the customers hand. The key to such a condition is by increasing the custom- ers loyalty to the product. To do so, multi-level-marketing (MLM) can be implemented in a business. This research attempts to see the influence of the variables such as communication satisfaction, marginal satisfaction, and product satisfaction, Loyalty to salesperson, Product Loyalty, and Business Builder toward the customers loyalty to the product. The author uses semantic scale differential as variable scale. The respondents as the subjects studied are the active members of Oriflame multilevel marketing company which have joined the company for at least 1 (one) year. There are 112 members taken as the sample and it uses Sstructural Equa- tion Mmodeling (SEM) to analyze the data. It was found that the product satisfaction factor have positive influence toward the loyalty to product, the loyalty to product has also positive influence toward the loyalty to salesman and the business builders. Next hypothesis say they marginal satisfaction has positive influence toward the loyalty to product, marginal satisfac- tion has positive influence toward the loyalty to salesman, and communication satisfaction factor has positive influence toward the loyalty to salesman all are not accepted. Key words: Communication Satisfaction, Marginal Satisfaction, Product Satisfaction, Loy- alty to Salesperson, Product Loyalty, Business Builders.
THE FACTORS INFLUENCING THE EMPLOYEE PERFORMANCE IN PT HIKMAH SEJAHTERA SURABAYA Mei Retno Adiwaty
Journal of Economics, Business, & Accountancy Ventura Vol 13, No 3 (2010): December 2010
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v13i3.9

Abstract

In improving the employees performance, a company needs to realize the commitment to the improvement for the employees prosperity, quality, and leadership style in which those fac- tors are assumed to contribute to the greater interest of the company through employees performance and achievements. PT. Hikmah Sejahtera Surabaya is a multi-business company suffering from the performance decline almost in every business unit the company owns. Due to such a condition, this research aimed to acknowledge in-depth analysis on the influence of Compensation, Motivation, and Leadership style towards the employee performance in PT. Hikmah Sejahtera Surabaya. It uses the population consisting of the entire employees work- ing in the company that are included as the research sample. This research employed Census sampling method and SEM (Structural Equation Modeling) as its data analysis technique. The analyses led to conclusions that leadership does not influence motivation, compensation does not influence performance, and as well as the leadership. Meanwhile, compensation has significant-positive influence towards motivation and motivation has significant-positive influence towards performance. Therefore, management should pay greater concern particu- larly on the employees compensation policy (bonuses and benefits), thus engaging them to be highly motivated as well as to be willingly responsible and in-charge for achievement efforts.
Co-Authors Achila Maharani Adella Ratna Nur Dianti Afrizal Fikri Anugrah Agung Baktiar Ramdhani Ahmad Almahdi Anjar Dewi Astami Anjelina Sugianti Arina Manasikana Bino Bembi Awal Danial Fariz Dau Khusnul Nadhiroh Dhava Candra Ardiansyah Dimas Bayu Arya Putra Endang Iryanti Fadilla Mulyasari Fajria Ramadani Gendut Sukarno Ignatia Martha Hendrati Ilham Indharwan Izzatun Nisa’ Khaidar Albasari Kirana Aurelia Julianne Maharani Lia Nirawati M. Oktaviansyah Gusti Pratama Maharani Huzaema Muhammad Fauzi Naila Aisyah Putri Nuruni Ika Kusuma Wardani Putra Febria Rakhmadian Putri Ade Cahyanti Raden Johnny Hadi Suharjo Rahmad Ardhiansyah Raynaldy Rizky Rahmawan Renaldi Yayang Gustara Rini, Hesty Prima Shofiyana Futri Sri Mulyaningsih Sufi Hamzah F Syifananda Putri Fianta Yolanda Irfania Yusuf Fadhilah Yuyun Septiani Yuzril Ihza Alfani Maulana Zaky Alfian Virady Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul