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All Journal Jurnal Pendidikan Ekonomi Undiksha EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Pendidikan dan Konseling MES: Journal of Mathematics Education and Science Jurnal Abdidas Edu Cendikia: Jurnal Ilmiah Kependidikan Journal of Community Empowerment and Innovation Abdi Jurnal Publikasi International Journal of Management and Business Economics Indonesian Journal of Advanced Research (IJAR) Jurnal Sains Student Research
Gultom, Binsar Tison
Universitas HKBP Nomensen Pematangsiantar
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Sains Student Research

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Pengaruh Review Produk Dan Promosi Terhadap Keputusan Pembelian Scarllet Pada Mahasiswa Pendidikan Ekonomi Universitas HKBP Nommensen Pematang Siantar TA 2023/2024 Elisabet Pretty Sitorus; Binsar Tison Gultom; Injen Pardamean Butarbutar
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.167

Abstract

The purpose of this research is to determine the influence of Product Reviews and Promotions on Scarlett purchasing decisions among Economic Education Students at HKBP Nommensen University, Pematang Siantar. This research is quantitative. The sampling technique used purposive sampling of 100 people and the measurement scale used a Likert scale. Data analysis uses multiple regression tests with the SPSS 25 program. Based on the calculation results, it shows that the product review variable partially has an influence on purchasing decisions, namely 2.215, and the promotion variable partially has an influence on purchasing decisions of 4.608. Meanwhile, the two variables simultaneously have an influence on purchasing decisions of 31.396. This means that the better product reviews and promotions will lead to higher purchasing decisions and will therefore increase the level of customer loyalty.
Pengaruh Media Pembelajaran Audio Visual Dan Variasi Mengajar Guru Terhadap Hasil Belajar Siswa Kelas IX Mata Pelajaran IPS SMP Negeri 11 Pematangsiantar Dita Dyftania Arga Simanjuntak; Debbi Petra Meyana Sitorus; Binsar Tison Gultom
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.280

Abstract

This research aims to determine the "Influence of Audio Visual Learning Media and Teacher Teaching Variations on the Learning Outcomes of Class IX Students in Social Sciences Subjects at SMP Negeri 11 Pematangsiantar for the 2023/2024 Academic Year." This type of research is quantitative research with a quantitative descriptive data analysis approach. The research population was 45 Class IX Social Sciences Subjects at SMP Negeri 11 Pematangsiantar. The research sample was 45 people. The sampling technique used was a saturated sampling technique. The data collection technique used was a questionnaire. The hypothesis testing technique uses multiple linear regression analysis and the coefficient of determination (R2). The results of the research are that there is no significant influence between audio-visual media on the learning outcomes of class . Meanwhile, variations in teacher teaching have a significant influence on the learning outcomes of class. The results of the F test show that the significance value for the influence of X_1 and And it can also be seen that the R Square value is 0.171. So it can be concluded that audio visual media and variations in teacher teaching have a simultaneous or joint effect on learning outcomes by 17.1%.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Pada Aplikasi Shopee Program Studi Pendidikan Ekonomi Universitas HKBP Nommensen Pematang Siantar Yustika Warni Pardosi; Binsar Tison Gultom; Debbi Ptra Meyana Sitorus
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.282

Abstract

Current technological developments are increasingly showing very rapid improvements. Technology is increasingly showing progress where all daily activities are carried out easily and quickly, one of which is technological development which is growing rapidly and is currently a trend, namely online trading (e-commerce). The purpose of this research is to determine the influence of product price and quality on purchasing decisions on the Shopee Application, Economic Education Study Program, HKBP Nomensen University, Pematang Siantar. This research is quantitative. The sampling technique used Slovin, a total of 201 people and the measurement scale used a Likert scale. In data analysis using multiple regression tests with the SPSS 21 program. Based on the calculation results, it shows that the price variable partially has an influence on purchasing decisions, namely 4.110, the product quality variable partially has an influence on purchasing decisions of 6.108. Meanwhile, the price and product quality variables simultaneously have an influence on purchasing decisions of 82.971. This means that the better the price and quality of the product, the higher the purchasing decisions will be and thus the level of customer loyalty will increase
Pengaruh Brand Image Dan Harga Produk Wardah Terhadap Keputusan Pembelian Secara Online Pada Mahasiswa Program Studi Pendidikan Ekonomi Di Universitas HKBP Nommensen Pematang Siantar Hotma Jelita Lucyana A. Napitu; Binsar Tison Gultom; Anton Luvi Siahaan
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.289

Abstract

This research aims to gain knowledge regarding the influence of Brand Image and Price on Online Purchasing Decisions among Female Students of the Economic Education Study Program at HKBP Nommensen University Pematang Siantar. This type of research is quantitative research with a quantitative descriptive data analysis approach with the testing media used is SPSS 21. The population in this study was 303 people, and the sample used was 170 people. The sample collection technique used was a purposive sampling technique. The data collection technique used was a questionnaire. The hypothesis data collection technique uses multiple regression analysis and the coefficient of determination (R2). The results of this research state that: 1. There is a positive influence of brand image on purchasing decisions. This result can be seen in the t test where the calculated value of brand image (4.424) > t table (1.6540) which means this variable is significant. 2. There is a positive and significant influence of price on purchasing decisions. This result can be seen from the t test where the t value of price (5.102) > compared to t table (1.6540) which means that this variable has an effect but is not significant. 3. Brand Image and Price together influence purchasing decisions which can be seen in the test F where the Fcount value (62.578) is greater than the Ftable value (2.66). 4. The R Square coefficient of determination test is 0.428. Which means that 42.8% of the brand image and price variables influence the purchasing decision variables of economic education study program students at HKBP Nommensen Pematang Siantar University. Meanwhile, 57.2% is the influence of other variables not examined in this research.
Co-Authors Anton Luvi Siahaan Astri Mahyuni Br Malau Benjamin Albert Simamora Benjamin Albert Simamora Benjamin Albert Simamora Carolina Fransiska Purba Clara Chyntia Harianja Dea Ramadania Debbi Petra Meyana Sitorus Debbi Ptra Meyana Sitorus debora exaudi sirait Dita Dyftania Arga Simanjuntak Dony Wira Simbolon Elisabet Pretty Sitorus Elisabeth Margareta Elpita R. Nababan Erlina Br Manurung Hafifah Alamanda Sianipar Herbin Sirait Herman Herman Hestriana Simatupang Hotma Jelita Lucyana A. Napitu Ikke Seventiana Injen Pardamean Butarbutar Joice Elisa Siadari lasma siagian Lindawaty Sihombing Marusaha Sianturi Masni Veronika Situmorang Mila Kamelia Simanjuntak Natalina Purba Paulina H.N. Sirait Putri Enzelina Purba Reni Rumanti Silaen Sahat Maruli Lumban Tobing Sahat Renol HS - -, Sahat Renol HS - Sari Helsyah Sitinjak Siagian, Gunaria Susy A. Sibagariang Swantika Tri Ledis Purba Tambunan, Lois Oinike Windriana Lestari Marpaung Yosefin Panjaitan Yustika Warni Pardosi