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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media International Journal of Multidisciplinary Research of Higher Education (IJMURHICA)
Muslan, Muslan
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Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Translitera : Jurnal Kajian Komunikasi dan Studi Media

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Transactional Communication Model Sellers Between and Buyers in Kendari City Market Aboy, Abdul Sarlan Menungsa; Sari, Paramitha Purwita; Syahruddin, Syahruddin; Muslan, Muslan
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3196

Abstract

The problem that we want to observe is the transactional communication model between traders and buyers in the Kendari City market. The location of this research was carried out at the market in Kendari City. Transactional Communication Theory (Eric Berne in Mulyana 2002: 109) is the reference in this research. The number of informants was 20 people. Qualitative descriptive is a method for collecting data. The research results show that complementary transactions at the Kendari City Market occur because of the same attitude, mature attitudes between traders and buyers in interacting, cross transactions at the Kendari City Market occur because traders and buyers misinterpret the meaning of the message, transactions from both parties conveyed do not occur in agreement. Hidden transactions at the Kendari City Market occur because they assume that buying and selling matters are the main priority that must be done without paying attention to other conversations outside the buying and selling process.
Co-Authors Abna Hidayati Aboy, Abdul Sarlan Menungsa Akyuni, Quratul Iskandar, M. Yakub Kaewkanlaya, Piyada Sari, Paramitha Purwita Sya'bani, Affifah Zurida Syahruddin Syahruddin Tulum, La Mai