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All Journal Jurnal Ilmiah Poli Bisnis Transekonomika : Akuntansi, Bisnis dan Keuangan
Clorina, Jesslyn
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PREDIKSI PEMILIHAN SISTEM ERP PADA PT GUDANG GARAM TBK BERDASARKAN PROSES RANTAI PASOK YANG DIGUNAKAN Fiona; Clorina, Jesslyn; Valentini, Cynthia; Lindawati; Joey; Kelvin; Permata, Nadiva Surya; Cuandra, Fendy; Zai, Immanuel
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.132

Abstract

PT Gudang Garam Tbk is a cigarette manufacturer renowned for its unfiltered cigarettes. The number of product lovers compels management to employ supply chain management to maximize distribution. The Enterprise Resource Planning (ERP) system is utilized by PT Gudang Garam Tbk to enhance the efficiency, accuracy, and speed of its business processes. The objective of this study is to determine why PT Gudang Garam Tbk selected Oracle as its ERP system based on its business processes or supply chain. The documentation study approach is employed to collect data for this study. This study employs a qualitative methodology. This study utilizes both primary and secondary data. As a result of the research and discussion, PT Gudang Garam Tbk develops a supply chain strategy that prioritizes efficiency in order to facilitate production and distribution and reduce distribution costs. In fact, the company chose Oracle because it offers various advantages that other ERP systems lack, including the ability to process massive volumes of data, user control that includes restrictions on other users' access, and a server cluster.
ANALISIS TOKO NEW PELITA MOTOR DALAM PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI DI KOTA BATAM Fiona; Aprillia, Novi; Kelly; Clorina, Jesslyn; Aidnilla Sinambela, Fitriana
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.258

Abstract

The economic crisis that has occurred around the world since the emergence of the Covid-19 pandemic has had a severe impact on the operational costs of a business. With that, the purpose of this research is to assist the New Pelita Motor Store in dissecting the problems that exist in them, especially in managing demand and production capacity. Data collection techniques used are literature studies and interviews with owners and employees at the New Pelita Motor Store. The interview questions discussed how their day-to-day operations were, as well as how their sales progressed from period to period. The results obtained are that the management of demand and capacity of these partners has not been effective in the operation, because New Pelita Motor Store tends to be in a manual or traditional operational position. Therefore, suggestions that can be given are to improve the consumer experience when and after receiving services and balance their demands through promotional media to get optimal production capacity.
K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions Laulita, Nasar Buntu; Clorina, Jesslyn
Jurnal Ilmiah Poli Bisnis Vol 15 No 2 (2023): Volume 15 Nomor 2
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v15i2.1146

Abstract

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.
Co-Authors Aidnilla Sinambela, Fitriana Aprillia, Novi Cuandra, Fendy Fiona Joey Kelly Kelvin Laulita, Nasar Buntu LINDAWATI Permata, Nadiva Surya Valentini, Cynthia Zai, Immanuel