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All Journal Jurnal Pengabdian Masyarakat Madani Journal of Business Studies and Management Review
Dessy Elliyana
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pendampingan dan Pelatihan Strategi Pengelolaan Bisnis di Kawasan Wisata Muaro Jambi Di Desa Muara Jambi Kecamatan Maro Sebo Kabupaten Muaro Jambi Fitriaty Fitriaty; Tona Aurora Lubis; Zulfina Adriani; Dessy Elliyana; Fitri Widiastuti
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.145 KB) | DOI: 10.51805/jpmm.v1i2.42

Abstract

Creative economy entrepreneurs and the community around this tourist destination should be a concern for many parties, their readiness in dealing with changes that occur mus be balanced with the knowledge and strategies they must have in order to make it potential to be able to improve their standard of living and independence in entrepreneurship. The increase in creative economy business actors, they can provide employment opportunities for themselves and their surroundings so that the development of the tourism sector can go hand in hand with the development of the creative economy of the surrounding community. Assistance in developing business strategies is currently an important requirement for the Muara Jambi village community to be able to compete with other private and large entrepreneurs, so that they also have benefit from the development of these tourist destinations. The achievement target of  this activity is a change in mindset so that their business is more business-oriented with accsess to online-based sales. The Result from this activity are small business traders and local residents who are very enthusiastic and understanding of the material that has been provided is expected to be realized soon to increase family income.
MARKET DEVELOPMENT STRATEGY MODEL AND EFFICIENCY OF COST OF BROILER CHICKEN EGG FARMER BUSINESS IN JAMBI CITY Raja Sarah Fatricia; Dessy Elliyana
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.906 KB) | DOI: 10.22437/jbsmr.v2i1.6455

Abstract

Animal Husbandry is a sub-sector that is a very important role in maintaining food security, because food from animal origin is a source of animal protein, as a basic need in meeting community nutrition. Broiler eggs are one of the commodities that have been favored by many people, but the selling price of eggs is currently increasing. The increase in egg prices is due to the smaller amount of egg supply and production in Jambi City. In general, the final goal of this study was to formulate a development strategy model and cost efficiency of broiler breeder business in Jambi City. Specifically, the objective is to formulate a market development strategy and cost efficiency of broiler breeders in Jambi City.
PRODUCT DEVELOPMENT STRATEGY IN MSME DEFIA OYSTER MUSHROOM IN JAMBI Raja Sarah Fatricia; Dessy Elliyana
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.398 KB) | DOI: 10.22437/jbsmr.v3i1.8650

Abstract

Micro Small Medium Enterprises (MSME) gives the latest innovation to the development of its business. Enterprises in order to maintain their survival in order to survive in a competitive climate should have a strategy to attract consumers to switch to their products. One strategy to choose from is product development strategy. So the purpose of this research is to know the internal and external conditions of MSMEs Nugget Oyster Defia in determining product development strategy and analyze and recommend product development strategy based on SWOT analysis to MSME Nugget Oyster Defia. This research was conducted at MSME Nugget Oyster Defia fungus located in Jambi City. Data collection using secondary and primary data.The method of data collection by using observation and direct interview which result will be processed using IFE, EFE and SWOT matrix. Based on the results of the analysis obtained IFE matrix which shows a score of 2.802 score that identified wide space and business improvement and EFE matrix with a score of 2.6255 shows nugget business can be said to be successful and able to attract profits. In the IFE and EFE matrix, the SWOT analysis is to increase the number of outputs and business performance inputs, expand marketing area and increase promotion, increase the number of experts and cooperation, use good technology and planning system, improve nugget business quality and cooperate with other agencies to development
Co-Authors Fitriaty Fitriaty Raja Sarah Fatricia Tona Aurora Lubis Widiastuti, Fitri Zulfina Adriani