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All Journal Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Community Development Jurnal Manajemen dan Pemasaran Digital Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Revenue Journal: Management and Entrepreneurship SENTRI : Jurnal Riset Ilmiah Siber International Journal of Digital Business
Sudiantini, Dian
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : SENTRI : Jurnal Riset Ilmiah

 1 
STRATEGI PEMASARAN PRODUK KECANTIKAN MELALUI MARKETPLACE SHOPEE DALAM MENINGKATKAN PENJUALAN DAVIENA SKINCARE JAKARTA Sudiantini, Dian; Dewi, Santi Komala; Firmansyah, Aditiya; Kamil, Rizki Hibatullah; Hasan, Rizka Maulida; Faozi, Ahmad Alief Rahman
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 7 (2024): SENTRI : Jurnal Riset Ilmiah, Juli 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i7.3087

Abstract

Pasar produk kecantikan di Indonesia telah mengalami pertumbuhan yang signifikan, dengan marketplace seperti Shopee memainkan peran penting dalam strategi penjualan. Penelitian ini mengkaji strategi pemasaran yang diterapkan oleh Daviena Skincare di Shopee untuk meningkatkan penjualan di Jakarta jadi menganalisis berbagai teknik promosi, praktik keterlibatan pelanggan, dan posisi kompetitif, penelitian ini bertujuan untuk memberikan wawasan tentang strategi pemasaran online yang efektif untuk produk kecantikan. Temuan menunjukkan bahwa kombinasi promosi yang ditargetkan, kolaborasi dengan influencer, dan integrasi umpan balik pelanggan berkontribusi secara signifikan terhadap peningkatan penjualan.
THE RELATIONSHIP OF LONELINESS WITH CELEBRITY WORSHIP IN ADULT WOMEN Sudiantini, Dian; Fadilah, Muhammad Reffy; Aziz, Muhammad Syah Naufali; Firdauzy, Nurul Syah Nasyid; Riyanto, Ridho
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 7 (2024): SENTRI : Jurnal Riset Ilmiah, Juli 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i7.3096

Abstract

The aim of this research at Bhayangkara University, Greater Jakarta is to determine the relationship between adult women's feelings of loneliness and their admiration for celebrities. The method used is purposive sampling combined with a non-probability sampling approach and quantitative research design. The participants in this research consisted of adult undergraduate students enrolled in the Management Study Program at Bhayangkara University, Faculty of Economics and Business, Greater Jakarta. This research involved 200 respondents as samples. Data analysis uses multiple linear analysis with the help of SPSS version 25. The research results in this study show that the normality test, linearity test, correlation test and homogeneity test, the loneliness variable and the celebrity worship variable have data that is normally distributed, has a linear nature, and has a relationship. which are correlated and have a homogeneous relationship.
Co-Authors Aisyah Anggraini, Yusrita Aziz, Muhammad Syah Naufali Dewi, Santi Komala Fadilah, Muhammad Reffy Fahrani, Haifa Faozi, Ahmad Alief Rahman Firdauzy, Nurul Syah Nasyid Firmansyah, Aditiya Hapzi Ali, Hapzi Hasan, Rizka Maulida Hazarika, Anurag Hendy Tannady Jessica, Thentyana Kamil, Rizki Hibatullah Maulydiawati, Maulydiawati Meutia, Kardinah Indrianna MJ Renwarin, Joseph Nurcahyani, Devi Nurul Fatihah, Roisah Okta Saputra, Andika Priatna , Wowon Putri Yuki Anendra, Angel Qiptiah, Devi Mariatul Riyanto, Ridho Rizky, Putri Puspita Rossa, Elia Supardi Supardi Umar, Muallief Xaverius Jordi Hanzdima, Fransiskus