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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Ginanjar, Jajang
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Bisnis Build, Borrow, & Buy Pt Telkom Indonesia, Tbk Ginanjar, Jajang; Hermanto, Bambang; Herawati, Tetty
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 3 (2022): November 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i3.1962

Abstract

This paper examines the implementation of Laurence Capron’s business strategies Build, Borrow, and Buy at PT Telkom Indonesia, Tbk. Identify how relevant it is to the Covid-19 pandemic condition, then analyzed through the perspective of technological and social change. The research’s using qualitative methods through literature review by collecting data from previous research. The results show that PT Telkom Indonesia, Tbk has successfully implemented the Build, Borrow, and Buy strategies in its business operations and maintain company sustainability during the pandemic, technological and social changes related to the implementation of the Build, Borrow, and Buy strategy. The implications of this research are the Build, Borrow, and Buy strategy analysis can be a reference to be applied to other entities, and can be linked to different variables or perspectives with a more focused and stay relevant so that depth of analysis can be achieved.
PENERAPAN DESIGN THINKING PADA SAYURBOX Ginanjar, Jajang; Sukoco, Iwan
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 12 No 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5078

Abstract

This research intends to explain each stage in Design Thinking carried out by Sayurbox (PT Kreasi Nostra Mandiri). The method used for this research is qualitative with descriptive analysis and also explained through the theory of David Kelley and Tim Brown. The results of this research, Sayurbox (PT. Kreasi Nostra Mandiri) has manifested various solution that initially only made offers via WhatsApp & Instagram into a form of online based special application by utilizing the implementation of design thinking. In addition, Sayurbox has succeeded in completing features by not being limited to only agricultural products but expanding more widely with fast-moving consumer products, so that Sayurbox can reach a wider range of customers based on their preferences.
Co-Authors Bambang Hermanto Herawati, Tetty Iwan Sukoco