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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Ginanjar, Jajang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JURISMA: Jurnal Riset Bisnis

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PENERAPAN DESIGN THINKING PADA SAYURBOX Ginanjar, Jajang; Sukoco, Iwan
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 12 No 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5078

Abstract

This research intends to explain each stage in Design Thinking carried out by Sayurbox (PT Kreasi Nostra Mandiri). The method used for this research is qualitative with descriptive analysis and also explained through the theory of David Kelley and Tim Brown. The results of this research, Sayurbox (PT. Kreasi Nostra Mandiri) has manifested various solution that initially only made offers via WhatsApp & Instagram into a form of online based special application by utilizing the implementation of design thinking. In addition, Sayurbox has succeeded in completing features by not being limited to only agricultural products but expanding more widely with fast-moving consumer products, so that Sayurbox can reach a wider range of customers based on their preferences.
Co-Authors Bambang Hermanto Herawati, Tetty Iwan Sukoco