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All Journal Kinesik Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) ARISTO Jurnal Komunikasi dan Kajian Media Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Komunikasi dan Bahasa Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Komunikasi Global Jurnal Komunikasi Pemberdayaan Jurnal Pengabdian Masyarakat Bangsa Journal of Content and Engagement
Stara Asrita
Universitas AMIKOM Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Journal : Nivedana : Jurnal Komunikasi dan Bahasa

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WACANA MASKULINITAS DALAM VIDEO CAMPAIGN “BOYS DON’T CRY” VERSI WHITE RIBBON Stara Asrita; Ajeng Nur Fauziah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 3 No. 2 (2022): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v3i2.650

Abstract

Rigid construction of gender roles in society causes a bad influence on a man was toxic masculinity. Several world organizations are trying to carry out a movement to defend the issue of gender equality, one of which is the White Ribbon organization. This study uses a qualitative method with a descriptive approach. The analytical technique used is Norman Fairclough's critical discourse analysis with three dimensions, namely the text dimension, discourse practice and socio cultural practice. Researchers collect data by observation by observing the video campaign, then collect data through documentation by taking screenshots of the scene. The results show that this video campaign provides an overview of people who still practice traditional masculinity or toxic masculinity and the negative impacts that accompany it. The impact of traditional masculinity in the form of character formation that leads to a negative realm, bullying treatment and toxic masculinity. As a form of resistance to male stereotypes in this video, it is shown that it doesn't matter if men have to cry, be emotional or even hurt because they are ordinary people. The White Ribbon seeks to promote a new paradigm of healthier and more positive masculinity in the midst of labeling society.
Co-Authors Ajeng Nur Fauziah Ajeng Nur Fauziah Andreas Tri Pamungkas Deani Prionazvi Rhizky Fadly Siswoyo Kris Hardi Yanti Indra Meswara Muhammad Syah Tegar Alreswara Novita Ika Purnamasari Wahyu Anggraini