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All Journal Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Rawat, Bhupesh
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Rawat, Bhupesh; Sunarya, Po Abas; Devana, Viola Tashya
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.
Cloud Computing Applications In Business Development Rawat, Bhupesh; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.
Dampak Nyata Teknologi Blockchain dalam Dunia Bisnis di Era Revolusi Digital Muhtadibillah, Achmad; Rawat, Bhupesh; Sentosa, Bambang Mardi
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 2 No 2 (2024): Maret
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v2i2.498

Abstract

Dalam era revolusi digital yang mengubah paradigma bisnis, organisasi dihadapkan pada tantangan untuk memahami dan mengadopsi teknologi blockchain secara efektif. Namun, pemahaman tentang motivasi di balik adopsi blockchain dan dampaknya pada operasional bisnis masih belum jelas. Penelitian ini bertujuan untuk memahami faktor-faktor yang mendorong organisasi untuk mengadopsi teknologi blockchain serta dampak nyata yang dihasilkan pada operasional bisnis mereka. Sebanyak 310 makalah diselidiki pada penelitian ini dan memilih 40 makalah yang paling relevan untuk dianalisis secara mendalam terkait penggunaan dan dampak blockchain dalam bisnis. Metode analisis kualitatif digunakan untuk mengeksplorasi motivasi organisasi dalam mengadopsi blockchain dan dampaknya. Analisis menunjukkan penekanan yang kuat pada mekanisme operasional blockchain dan potensinya dalam bisnis. Namun, terdapat kesenjangan dalam pemahaman tentang faktor-faktor yang mendorong organisasi untuk mengadopsi teknologi ini. Temuan menyoroti perlunya motivasi organisasi dalam mengadopsi blockchain dan dampak signifikan yang dihasilkannya pada bisnis. Temuan ini memberikan wawasan penting bagi akademisi dan praktisi industri, serta menawarkan panduan untuk strategi adopsi dan implementasi blockchain yang lebih efektif. Pentingnya pendekatan multidisiplin juga ditekankan, mengintegrasikan perspektif teknis, bisnis, dan sosial untuk pemahaman yang lebih baik tentang dinamika dan implikasi teknologi blockchain dalam konteks bisnis yang lebih luas. Dengan demikian, studi ini berkontribusi pada literatur dengan mengidentifikasi dan menganalisis faktor-faktor kunci yang mempengaruhi adopsi blockchain, serta menyarankan arah untuk penelitian masa depan yang akan memperkuat pemahaman dan penerapan praktis teknologi blockchain dalam bisnis.
Co-Authors Bhandari, Rahul Devana, Viola Tashya Muhtadibillah, Achmad Po Abas Sunarya Sentosa, Bambang Mardi