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Bagaimana Harga, Promosi, dan Kepemilikan Kendaraan Memengaruhi Permintaan Ojek Online di Kalangan Mahasiswa? (Studi Kasus Mahasiswa Universitas Siliwangi) Nugraha, Alek Surya; Azhari, Septian Cahya; Firmansyah, Muhamad Ferdy; Nasution, Fatimah Zahra
WELFARE Jurnal Ilmu Ekonomi Vol 4, No 2 (2023): November
Publisher : Jurusan Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/wlfr.v4i2.8995

Abstract

This research aims to determine the influence of price, promotion, and vehicle ownership on the demand for online motorcycle taxi services, both individually and collectively. Students of Siliwangi University for the academic period 2021-2022 were the target of our survey in this study, with a total population of 14,150 students, and 100 students were selected as samples. This research utilized the SEM-PLS method. Data were collected through observation, questionnaires, and literature reviews. The results indicate that the individual effects of price and promotion are positive and significant on the demand for online motorcycle taxi services. This means that as prices become more affordable and promotions become more attractive, the demand for online motorcycle taxi services increases. On the other hand, vehicle ownership has a negative and significant impact on the demand for online motorcycle taxi services, suggesting that an increase in vehicle ownership may lead to a decrease in demand for such services. As a recommendation, companies are advised to offer more attractive promotional deals, adjust prices according to regional coverage, and consider the impact of increased vehicle ownership in adjusting their business models.Penelitian ini memiliki tujuan untuk mengetahui bagaimana pengaruh harga, promosi, dan kepemilikan kendaraan terhadap permintaan jasa ojek online baik secara parsial maupun bersama-sama. Mahasiswa universitas Siliwangi periode akademik 2021-2022 menjadi target survei kami dalam penelitian ini dengan total populasi 14.150 mahasiswa dan 100 mahasaiswa menjadi sampel. Penelitian ini menggunakan metode SEM-PLS. Data dikumpulkan melalui observasi, angket, dan review literatur. Hasil penelitian menunjukkan pengaruh harga dan promosi secara individual adalah positif dan signifikan terhadap permintaan layanan ojek online. Artinya, semakin terjangkau harga dan semakin menarik promosinya, permintaan terhadap layanan ojek online meningkat. Di sisi lain, kepemilikan memiliki pengaruh negatif dan signifikan terhadap permintaan layanan ojek online, menunjukkan bahwa peningkatan jumlah kepemilikan kendaraan dapat mengakibatkan penurunan permintaan terhadap layanan tersebut. Sebagai rekomendasi, perusahaan disarankan untuk menyajikan tawaran promosi yang lebih menarik, menyesuaikan harga dengan cakupan regional, dan mempertimbangkan dampak kepemilikan kendaraan yang meningkat dalam penyesuaian model bisnis mereka.
Investigating Family and Peer Support on Learning Habits and Achievements in Online Learning Azhari, Septian Cahya; Rosali, Ely Satiyasih; Firmansyah, Muhamad Ferdy; Maulana, Haikal Zulian
Jurnal Inovasi dan Teknologi Pembelajaran Vol 9, No 2 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um031v9i22022p136

Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis peranan dukungan keluarga dan teman sebaya pada masa pembelajaran daring terhadap prestasi belajar mahasiswa melalui kebiasaan belajar. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis eksplanatori dan teknik analisis data menggunakan partial least square (PLS) dengan konstruk reflektif. Sampel yang diambil adalah mahasiswa pendidikan geografi angkatan tahun 2020 dan 2021 Universitas Siliwangi sebanyak 100 orang mahasiswa secara proportional random sampling. Penelitian ini menganalisis hubungan dukungan keluarga dan teman sebaya menjadi variabel eksogen, kebiasaan belajar menjadi variabel mediasi dan prestasi belajar menjadi variabel endogen. Hasil dari penelitian ini ditemukan bahwa dukungan keluarga dan teman sebaya memiliki tingkat pengaruh yang signifikan terhadap kebiasaan belajar, selain itu kebiasaan belajar mempengaruhi prestasi belajarAbstract: This study aimed to analyze the role of family and peer support during online learning on the students through study habits. The method used in this research is quantitative with explanatory type and data analysis technique using partial least square (PLS) with reflective construct. The samples taken were students of geography education classes of 2020 and 2021 at Siliwangi University, as many as 100 students by proportional random sampling. This study analyzes the relationship between family and peer support as the exogenous variable, learning habits as the mediating variable, and learning achievement as the endogenous variable. The results of this study are that the support of family and peers has a significant level of influence on study habits and that study habits affect learning achievement.
HUBUNGAN KEDISIPLINAN DOSEN TERHADAP MOTIVASI DAN PARTISIPASI BELAJAR MAHASISWA PADA MATA KULIAH PENDIDIKAN AGAMA ISLAM Saepulmilah, Ceceng; Azhari, Septian Cahya
JURNAL AL-QAYYIMAH Vol 5, No 1 (2022): Edisi Juni
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.785 KB) | DOI: 10.30863/aqym.v5i1.2862

Abstract

This study aims to determine the relationship between lecturer discipline on motivation and student participation in online learning. The method used in this study is a quantitative approach with data analysis techniques, path analysis, structural equation modeling (SEM-PLS). The population in this study were students of the Civil Engineering study program at the University of Siliwangi which was then taken as many as 100 samples by proportional random sampling. The results showed that the original sample value of discipline on motivation was 440 and P values of 0.000, the value of the original sample of discipline on learning participation was 423 and p-values of 0.000. So it can be concluded that there is a significant relationship between lecturer discipline on motivation and student learning participation in online learning.
INOVASI TEKNOLOGI FERMENTASI PADA PRODUKSI VIRGIN COCONUT OIL (VCO) SEBAGAI SOLUSI MENINGKATKAN KETERAMPILAN DAN KESEHATAN MASYARAKAT DI KELURAHAN CILEMBANG KOTA TASIKMALAYA Priyadi, Rudi; Juhaeni, Ade Hilman; Nuryati, Rina; Benatar, Gilang Vaza; Azhari, Septian Cahya
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 8 No 1 (2024)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.8.1.49-55.2024

Abstract

Minyak kelapa murni (VCO) sering kali masih asing di telinga masyarakat umum, padahal VCO memiliki berbagai manfaat bagi kesehatan dan pengembangan ekonomi. Pengabdian kepada masyarakat berupa pelatihan pembuatan minyak kelapa murni (VCO) dilakukan untuk membantu masyarakat dalam mengolah kelapa yang menghasilkan produk untuk meningkatkan kesehatan dan keterampilan masyarakat. Kegiatan pengabdian masyarakat ini dilakukan untuk mencegah penyakit yang umumnya terjadi di masyarakat, seperti obesitas kolesterol, dan mengembangkan keterampilan masyarakat dalam mengolah kelapa menjadi produk yang bernilai ekonomi tinggi. Berdasarkan hasil penelitian, VCO memiliki khasiat yang baik untuk meningkatkan daya tahan tubuh serta mencegah obesitas dan kolesterol. Selain itu, ketersediaan kelapa yang mudah didapatkan menjadikan hal ini sebagai potensi yang baik untuk dikembangkan sebagai pemberdayaan ekonomi masyarakat. Pelatihan dan sosialisasi pembuatan VCO ini dilakukan di Desa Cilembang, Kecamatan Cihideung, Kota Tasikmalaya, Jawa Barat. Hasil dari pelatihan pembuatan VCO ini, masyarakat sangat antusias untuk mendapatkan pengetahuan baru dan keterampilan yang berharga tentang pengolahan kelapa menjadi produk kesehatan dalam bentuk VCO dan produk yang bernilai jual tinggi untuk pengembangan ekonomi masyarakat. Kata kunci: Virgin Coconut Oil, Kelapa, Fermentasi, Ibu PKK, Kelurahan Cilembang ABSTRACT Virgin coconut oil (VCO) is often unfamiliar to the general public, even though VCO has various benefits for health and economic development. Community service in the form of training in making virgin coconut oil (VCO) is carried out to assist the community in processing coconut, which produces products to improve health and community skills. This community service activity is carried out to prevent diseases that generally occur in the community, such as cholesterol obesity, and develop community skills in processing coconut into products with high economic value. Based on the research results, VCO has good properties to increase the body's immunity and prevent obesity and cholesterol. In addition, the easy availability of coconut makes this a good potential to be developed as a community economic empowerment. The training and socialization of VCO production was conducted in Cilembang Village, Cihideung District, Tasikmalaya City, West Java. As a result of this VCO-making training, the community is very enthusiastic to gain new knowledge and valuable skills about processing coconut into health products in the form of VCO and high-value products for community economic development. Keywords: Virgin Coconut Oil, Coconut, Fermentation, Women PKK, Cilembang Village