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All Journal Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi WELL-BEING: Journal of Social Welfare
Simatupang, Yunita
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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LITERASI MEDIA DARING SEBAGAI SUMBER PEMBELAJARAN ANAK-ANAK DI DESA NELAYAN TONDONGGEU, KOTA KENDARI Zanynu, M. Aswan; Simatupang, Yunita; Dasmin, Dasmin
Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum, Ekonomi Vol 2, No 3 (2021): OKTOBER
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.743 KB) | DOI: 10.52423/anoa.v2i3.22059

Abstract

Saat pandemi Covid-19 merebak di tahun 2020, kegiatan belajar yang awalnya dilakukan secara tatap muka di sekolah, berganti dengan bentuk pembelajaran daring. Meski grafik penderitanya telah bergerak turun, sampai akhir tahun 2021, pemerintah masih menerapkan sistem hybrid yang memadukan kelas tatap muka dan kelas daring sebagai bentuk kewaspadaan. Masalah yang kemudian muncul adalah kesiapan siswa, khususnya di jenjang sekolah dasar di wilayah persisir seperti di desa nelayan kelurahan Tondonggeu, Abeli, Kota Kendari. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bermaksud menambah pengetahuan anak-anak tersebut agar menjadi melek media daring. Kegiatan ini dilakukan dengan metode ceramah, pemutaran video pembelajaran, dan tanya jawab. Hasil menunjukkan literasi media daring cukup signifikan dan sangat dibutuhkan untuk mengisi celah pengetahuan tentang Teknologi Informasi dan Komunikasi (TIK) yang tidak didapatkan anak-anak di sekolah maupun di luar sekolah.
STRATEGI KOMUNIKASI DIGITAL MARKETING PARIWISATA DI MASA PANDEMI COVID-19 (STUDI KASUS WISATA MANDALIKA, LOMBOK, NUSA TENGGARA BARAT) Simatupang, Yunita
WELL-BEING: Journal of Social Welfare Vol 2, No 2 (2022): December
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.534 KB) | DOI: 10.52423/well-being.v2i2.24096

Abstract

Tourism communication is something that must be owned by every tourism industry for regular and organized tourist activities. With good tourism communication, it can help and serve the needs of the community. We need a mature strategy and a neat, effective and efficient plan so that the success rate increases and the risk of failure shrinks. This research aims to find out the digital marketing communication strategy of tourism in the time of the covid-19 pandemic. The theory used in this research is the marketing communication mix theory, The research method used is a kulaitative research method with a case study approach. This method of data collection is by in-depth interviews to travel service providers, as well as conducting observations and documentation. The results of tourism communication research with digital strategies built by Mandalika tourism services, Lombok using aspects of advertising, personal selling, sales promotion, direct marketing, public relations and WOM show a link between each other and in accordance with the target of tourist services to social media. The important role of digital marketing strategy in the process of conveying information about covid-19 is also prioritized by service providers (travel), in order to increase public tourism interest through the content provided, in order to be useful for tourists.
Co-Authors Dasmin, Dasmin Zanynu, M. Aswan