Article Per Year (5 Year)
p-Index From 2019 - 2024
1.168
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA JRAM (Jurnal Riset Akuntansi Multiparadigma) Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Economics (IJEC)
Nasti, Nilawati
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics (IJEC)

 1 
Analysis of the Influence of Consumer Behavior on Purchasing Decisions in the E-Commerce Industry Nasti, Nilawati; Lubis, Ahmad Husin; Rasyid MS, Abdul
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.996

Abstract

Purchasing decision-making represents a crucial aspect of consumer behaviour prior to the act of purchase. The decision to purchase is made subsequent to an evaluation of the array of available products or services. Online shopping sites appear to offer a convenient and expedient means of fulfilling consumer shopping desires. E-commerce is a commercial activity conducted via the Internet, offering a diverse range of products to consumers. The objective of this research is to ascertain the process by which consumers make purchasing decisions in the context of e-commerce. This research employs a descriptive qualitative approach. This research is situated in the city of Karawang. The informants are four students enrolled in a management studies programme at Buana Perjuangan Karawang University who utilise the e-commerce application on a regular basis. The data was collected through the use of interviews, observation, and documentation. The analysis was conducted by categorising the data into two distinct groups: primary data obtained from direct interviews and secondary data derived from relevant articles. The findings of the study indicate that discount promotions, free shipping promotions, prices, and product quality play a significant role in influencing consumers' online purchasing decisions in e-commerce. The consumer buying decision-making process encompasses five stages: the introduction of needs, information search, evaluation of alternatives, purchasing decisions, and the post-purchase behaviour stage. It can be concluded that students frequently utilise e-commerce platforms to fulfil their needs and desires.
Co-Authors Darika, Darika Elny, Hj. Sri Fitriyanti Fitriyanti Harahap, Julienda Br Helmi, Tengku Ahmad Julkarnain, Julkarnain Lubis, Ahmad Husin Lubis, Faradilla Fakhirah M Tahir Marbun, Wilson Saripati Raja MS, Abdul Rasyid MUTHMAINNAH Nuryana, Ferda Pinem, M. Nelson Rasyid MS, Abdul Shakila, Intan Sidauruk, Martua Batako Sonata, Ilham Supriadi Supriadi Syafitri, Desy Syakarwi, Ahmad Umboro, Kristiant Haryo Yulizar Yulizar