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All Journal Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Community Empowerment Berajah Journal Proceeding International Seminar of Islamic Studies Educate: Jurnal Ilmu Pendidikan dan Pengajaran Journal of International Conference Proceedings Jurnal Nusantara Berbakti Fusion : Jurnal Pengabdian Kepada Masyarakat
Ahmad Afandi
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Proceeding International Seminar of Islamic Studies

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THE IMPACT OF DIGITAL MARKETING SYSTEM ON MSMES IN MEDAN CITY: A CASE STUDY OF PT. KELORIA MORINGA JAYA Ahmad Afandi
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This simple research aims to explore the impact of digital marketing systems on MSMEs in Medan City in increasing product sales and evaluating user satisfaction with affiliatebased websites developed for PT. Keloria Moringa Jaya. The research method was a questionnaire survey, with nine questions to 100 respondents. Based on respondents' responses, it was concluded that the use of websites and affiliate marketing in digital marketing could positively contribute to increasing MSME sales. This can be seen from the data analysis results showing a positive correlation between the use of affiliate marketing websites and the increase in respondents' interest in becoming affiliate marketing and marketing MSME products. The research results are expected to help MSMEs in Medan City understand the benefits of digital marketing and how to apply it effectively in their business.  
Co-Authors Abdullah Sani Afiqah Luthfatul Asmaul Husna Dwi Rama Syahri Fachrul Rozi Lubis Fajar Hasan Mursyid Isnainia Ismi Mardhatillah Isra Hayati Laksono Trisnantoro Makromatul Afifah Nasution Mitra Sami Gultom Muhammad Arifin Lubis Muhammad Arifin Lubis Muhammad Suganda Triadi Mutiah Khaira Sihotang Nabillah Syahwina Batubara Nadhina Audiva Lubis Rahmayati Rahmayati Rahmayati Rasyid, Mhd Andi Salsabila Matondang Suci Puspita Sari Sugianto Sugianto Syahrani Devi Syahrul Amsari Syahrul Amsari