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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Community Empowerment Berajah Journal Proceeding International Seminar of Islamic Studies Educate: Jurnal Ilmu Pendidikan dan Pengajaran Journal of International Conference Proceedings Jurnal Nusantara Berbakti Fusion : Jurnal Pengabdian Kepada Masyarakat
Ahmad Afandi
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pengaruh Kepemimpinan Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Ahmad Afandi; Syaiful Bahri
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 3, No 2 (2020): September
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v3i2.5044

Abstract

This research was conducted to determine how the influence of leadership on performance, how the influence of motivation on employee performance, how the influence of work discipline on employee performance and to determine the effect simultaneously on the influence of leadership, motivation and work discipline on employee performance. Asia Muslim Charity Foundation (AMCF) North Sumatra. . The population used in this study were all employees of the Asia Muslim Charity Foundation (AMCF) North Sumatra 2019, totaling 37 people. he data collection technique used a questionnaire, then analyzed the data using multiple linear regression. The results showed that partially, leadership has a positive and significant effect on performance, motivation has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and the results show that leadership, motivation, and work discipline have a positive and significant effect. the performance of employees of the Asia Muslim Charity Foundation (AMCF) North Sumatra.
Training for improving employee work ethics after the Covid-19 pandemic at the Faculty of Dentistry, University of North Sumatra Ahmad Afandi; Fajar Hasan Mursyid
Community Empowerment Vol 7 No 5 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.354 KB) | DOI: 10.31603/ce.7041

Abstract

The Covid-19 pandemic has shifted the work process to Work From Home (WFH), resulting in lower staff performance, particularly at the Faculty of Dentistry, University of North Sumatra (FKG USU). Work activities resumed in the office at the beginning of 2022, although productivity remained low. As a result, initiatives to encourage employee performance development, such as through training to increase employee work ethic, are required. Identification of partner issues, training, and evaluation are the three stages of this program. Participants were satisfied with the substance and design of the training delivered, according to the evaluation results. This program has a great influence since it teaches employees how to enhance their work ethic and make work activities meaningful as worship.
Training of management and establishment of sharia cooperatives (Baitul Maal Wat Tamwil) at Aisyiyah Percut Sei Tuan Isra Hayati; Syahrul Amsari; Mutiah Khaira Sihotang; Ahmad Afandi
Community Empowerment Vol 7 No 9 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7733

Abstract

This program was motivated by the lack of knowledge of the management and residents of Aisyiyah in establishing and managing the Sharia Cooperative at the Aisyiyah Percut Sei Tuan Branch. In addition, residents of Aisyiyah Percut Sei Tuan District still use usury-based cooperative savings and loan services. To improve knowledge and literacy, the purpose of this service is to provide management training on the establishment and management of sharia cooperatives, so that Sharia cooperatives can be formed at the Aisyiyah Percut Sei Tuan Branch. The stages of implementing this activity are preparation, training and evaluation of program success. From the results of the evaluation, the training participants gained an understanding and succeeded in forming a sharia cooperative under the name Tajri Aj Ma'a. In this activity, it was also decided the monthly contribution of cooperative members which must be paid.
Affiliate marketing business model education in promoting keloria products Ahmad Afandi; Syahrul Amsari; Isra Hayati; Syahrani Devi; Fachrul Rozi Lubis
Community Empowerment Vol 7 No 11 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8268

Abstract

The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which is technology. One of the digital marketing strategies is affiliate marketing, which allows someone to market other people's products simply by spreading promotional links. In this activity, the team held seminars and training on affiliate marketing business models in marketing keloria products which aimed to increase participants' knowledge of digital marketing and affiliate marketing and encourage participants to join as affiliate partners of PT. Keloria Moringa Jaya. This seminar and training was carried out in 3 stages, namely preparation, seminar and training, and evaluation. The evaluation results show the participants' satisfaction with the training material and design presented. In addition, this activity succeeded in increasing participants' knowledge about digital marketing, especially social media marketing and affiliate marketing-based marketing models.
THE IMPACT OF DIGITAL MARKETING SYSTEM ON MSMES IN MEDAN CITY: A CASE STUDY OF PT. KELORIA MORINGA JAYA Ahmad Afandi
Proceeding International Seminar of Islamic Studies INSIS 5 (March 2023)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This simple research aims to explore the impact of digital marketing systems on MSMEs in Medan City in increasing product sales and evaluating user satisfaction with affiliatebased websites developed for PT. Keloria Moringa Jaya. The research method was a questionnaire survey, with nine questions to 100 respondents. Based on respondents' responses, it was concluded that the use of websites and affiliate marketing in digital marketing could positively contribute to increasing MSME sales. This can be seen from the data analysis results showing a positive correlation between the use of affiliate marketing websites and the increase in respondents' interest in becoming affiliate marketing and marketing MSME products. The research results are expected to help MSMEs in Medan City understand the benefits of digital marketing and how to apply it effectively in their business.  
PELATIHAN PENINGKATAN EKONOMI MUSTAHIK MELALUI PROGRAM USAHA MIKRO KECIL DAN MENENGAH (UMKM) PASCA PANDEMI COVID-19 PADA LAZISMU KOTA MEDAN Syahrul Amsari; Isra Hayati; Ahmad Afandi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.974-981

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) yang dikelola para mustahik merupakan program dari LAZISMU Kota Medan. Beberapa waktu lalu dilanda pandemi covid-19 bahkan sampai sekarang masih bertatus endemi sehingga dihadapi pada masalah menurunnya penjualan, sulitnya mendapat bahan baku, menghambatnya produksi dan distribusi, mengalami kesulitan permodalan, minimnya pengetahuan teknologi informasi dan terhambatnya jaringan usaha sehingga berdampak pada ekonomi mustahik. Solusi yang ditawarkan dari pengabdian ini yakni memberikan pelatihan untuk meningkatan ekonomi mustahik melalui program Usaha Mikro Kecil dan Menengah (UMKM) pasca pandemi covid-19 pada LAZISMU Kota Medan. Tujuan pengabdian ini untuk meningkatkan pendapatan ekonomi mustahik, untuk menjadikan para mustahik yang mendapatkan program UMKM dari LAZISMU kota Medan lebih paham dalam mempromosikan usahanya melalui teknologi atau digital marketing, Selain untuk dapat meningkatkan ekonomi juga Untuk dapat meningkatkan skill dalam berwirausaha. Program kemitraan masyarakat (PKM) ini, menggunakan metode baik kuantitatif maupun kualitatif. Tahapan pelaksanaan kegiatan pelatihan ini adalah menjalin komitmen kerjasama bersama mitra untuk ketercapaian program kegiatan, mengadakan kegiatan pelatihan dan pendampingan bagi peserta pelatihan dan melakukan monitoring serta evaluasi keberhasilan program bagi peserta pelatihan dengan metode ceramah dan diskusi. Adapun peserta yang terlibat pada pelatihan ini berjumlah 30 orang mustahik yang menerima program UMKM dari LAZISMU Kota Medan. Dan sebanyak 82% peserta pelatihan dapat memahami materi yang telah diterima.
Pelatihan dan Pendampingan Penggunaan Digital Marketing kepada Pelaku UMKM di Desa Saentis Kabupaten Deli Serdang Makromatul Afifah Nasution; Ahmad Afandi
Fusion: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2022): September
Publisher : peduli riset dan pengabdian masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.976 KB)

Abstract

SMEs in Indonesia have become an important part of the economic system in Indonesia. This is because SMEs are business units that are more numerous than large-scale industrial businesses and have the advantage of absorbing more labor and also being able to accelerate the process of equity as part of development. One of the SMEs located in Saentis Village, Deli Serdang Regency, is fried food, cosmetics and glassware. Each of these businesses has a characteristic that distinguishes it from other businesses. But these businesses still have limitations that become problems, such as their marketing strategies that are still not well organized. In this case, digital marketing is the right solution that must be done by MSME business actors. Digital marketing is the right solution because it can reach consumers more broadly and quickly
Sosialisasi Kesadaran Akan Bahaya Narkoba Dan Penyalahgunaan Narkoba Melalui Pencegahan Di Kelurahan Sidorejo Hilir Muhammad Suganda Triadi; Ahmad Afandi
Fusion: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2023): Maret
Publisher : peduli riset dan pengabdian masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.432 KB)

Abstract

Several factors can underlie problems such as unhealthy associations, having a sense of wanting to try things, and so on. Cases of drug use are no stranger to hearing, currently drug use is increasingly becoming among students, students, adults and even the elderly. This community service program aims to increase awareness of the dangers of drugs for students. In this activity the population taken was all MTs Islamiyah Medan students, but the sample in this activity was 20 students. The results of the trial to the community showed that the dangers of drugs can threaten the health and even the lives of those who use them, especially for the younger generation. Drugs have very bad side effects if they are misused by users, especially if someone is already addicted to and even addicted to using drugs, then the crime of drug trafficking must be given strict sanctions. If it is not dealt with in a manner that will increase the distribution of narcotics in every area. The methods used are socialization, lectures, questions and answers, and discussions. From this activity there is awareness among students about the dangers of drugs which are a global problem for now, so that they are aware of the effects of drugs.
Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness Ahmad Afandi; Syahrul Amsari; Isra Hayati
Community Empowerment Vol 8 No 5 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9122

Abstract

Digital marketing training is an important solution to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the rapidly growing digital era. This community service aims to provide digital marketing training to MSMEs assisted by Lazismu, Medan City. Identification of partner problems is carried out through meetings with Lazismu leaders to understand the challenges MSMEs face after the Covid-19 pandemic. The training was conducted using interactive lecture and discussion methods, covering marketing strategies through social media, search engine optimization, quality content, and online brand management for 30 MSMEs assisted by Lazismu Medan City. Evaluation is done through a questionnaire to measure the effectiveness of the training. The evaluation results show participant satisfaction and increased knowledge and skills in digital marketing. This training helps MSMEs expand market reach, increase business visibility, and increase sales. In conclusion, digital marketing training effectively increases the competitiveness of MSMEs in the digital era and solves challenges faced after the Covid-19 pandemic.
PELATIHAN MANAJEMEN STRATEGI PEMASARAN DIGITAL BAGI UMKM DI KOTA PEMATANG SIANTAR Muhammad Arifin Lubis; Ahmad Afandi; Rahmayati Rahmayati
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.2034-2040

Abstract

Artikel ini membahas tentang pelaksanaan pelatihan manajemen strategi pemasaran digital bagi Usaha Mikro, Kecil, dan Menengah (UMKM) binaan Lazismu Kota Pematang Siantar. Tujuan dari pelatihan ini adalah untuk meningkatkan pemahaman UMKM tentang pemasaran digital, mengenali peluang yang ditawarkan oleh teknologi digital, dan mempelajari praktik terbaik dalam memanfaatkan media digital untuk mempromosikan produk dan layanan mereka. Metode yang digunakan meliputi analisis kebutuhan pelatihan, persiapan, pelaksanaan pelatihan, dan evaluasi. Hasil dari pelatihan menunjukkan peningkatan pemahaman, keterampilan, dan manfaat yang signifikan bagi UMKM. Pelatihan ini memberikan dampak positif dalam meningkatkan pertumbuhan dan keberlanjutan bisnis UMKM, serta memiliki implikasi praktis yang signifikan dalam pengembangan ekonomi lokal dan peningkatan lapangan kerja. Disarankan untuk melibatkan lebih banyak UMKM dan melakukan pengembangan program pelatihan yang berkelanjutan untuk memastikan kesinambungan penggunaan strategi pemasaran digital oleh UMKM di Kota Pematang Siantar.
Co-Authors Abdullah Sani Afiqah Luthfatul Asmaul Husna Dwi Rama Syahri Fachrul Rozi Lubis Fajar Hasan Mursyid Hayati, Isra Isnainia Ismi Mardhatillah Isra Hayati Isra Laksono Trisnantoro Makromatul Afifah Nasution Mitra Sami Gultom Muhammad Arifin Lubis Muhammad Arifin Lubis Muhammad Suganda Triadi Mutiah Khaira Sihotang Nabillah Syahwina Batubara Rahmayati Rahmayati Rasyid, Mhd Andi Salsabila Matondang Suci Puspita Sari Sugianto Sugianto Syahrani Devi Syahrul Amsari