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All Journal Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Syarikat : Jurnal Rumpun Ekonomi Syariah Community Empowerment Berajah Journal Proceeding International Seminar of Islamic Studies Educate: Jurnal Ilmu Pendidikan dan Pengajaran Journal of International Conference Proceedings Jurnal Nusantara Berbakti Fusion : Jurnal Pengabdian Kepada Masyarakat
Ahmad Afandi
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

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Marketing Innovation for MSMEs Products: Building an Affiliate Marketing-Based Website Using the Waterfall Method Ahmad Afandi
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2514

Abstract

The advancement of information technology and the internet has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a crucial role in economic growth, particularly in Asia, as they contribute to a significant portion of exports and serve as key drivers of job creation and income distribution. However, MSMEs require support from various stakeholders to enhance their environmental performance. In the current digital era, having an online presence can be one way for MSMEs to leverage digital technology. An effective approach to expanding marketing reach and increasing product sales for MSMEs is through marketing websites. This research aims to develop a marketing website for an MSME using the Waterfall method, focusing on PT. Keloria Moringa Jaya is a herbal supplement company in Medan, North Sumatra, Indonesia. The study will explore the implementation of Affiliate Marketing in the website development process using the Waterfall method. The research intends to enhance the visibility of PT. Keloria Moringa Jaya's products attract more potential buyers and significantly increase sales. The study also aims to contribute to the literature by enriching the understanding of applying the Affiliate Marketing model in the context of MSMEs. Practical implications of this research include providing guidance and recommendations for other MSMEs interested in developing marketing websites using the Affiliate Marketing model and the Waterfall method.
Co-Authors Abdullah Sani Afiqah Luthfatul Asmaul Husna Dwi Rama Syahri Fachrul Rozi Lubis Fajar Hasan Mursyid Isnainia Ismi Mardhatillah Isra Hayati Laksono Trisnantoro Makromatul Afifah Nasution Mitra Sami Gultom Muhammad Arifin Lubis Muhammad Arifin Lubis Muhammad Suganda Triadi Mutiah Khaira Sihotang Nabillah Syahwina Batubara Nadhina Audiva Lubis Rahmayati Rahmayati Rahmayati Rasyid, Mhd Andi Salsabila Matondang Suci Puspita Sari Sugianto Sugianto Syahrani Devi Syahrul Amsari Syahrul Amsari