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All Journal Journal of Economic, Bussines and Accounting (COSTING) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Asri, Dhita Hafizha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Social Engagement: Jurnal Pengabdian Kepada Masyarakat

 1 
Analisa Efektifitas Keberlangsungan Kegiatan Bisnis UMKM Ayam Geprek Dapur Cece Asri, Dhita Hafizha; Lim, Jesson; Ricky, Ricky; Andiko, Riki; Esfandiany, Shelby; Winston, Winston
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

MSME is one of the industrial sectors that contributes the most to the income of the Indonesian citizens. This is in line with the very rapid development of technology and information systems, which can provide opportunities and opportunities for MSME actors to develop and expand their business goals, both by increasing marketing and implementing promotional strategies to be able to increase market reach. One of the MSMEs that utilizes information technology and systems is the Ayam Geprek Dapur Cece MSME located in Batam City. This study aims to analyze the effectiveness of the business continuity of UMKM Ayam Geprek Dapur Cece, related to the marketing strategy that they carry out through sosial media, as well as related to key motivational techniques which are equally important for them to implement. The research method applied is in the form of a qualitative method, by carrying out observation activities, as well as literature review or literature review. The results showed that the implementation of marketing strategies through sosial media with the application of key motivational techniques had a significant and positive effect on the effectiveness of the business counter of UMKM Ayam Geprek Dapur Cece.
Pembuatan Analisa Sistem Penilaian Kinerja Karyawan pada PT. Winsen Kencana Perkasa Moderin; Asri, Dhita Hafizha
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2024): Juni 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i3.9335

Abstract

Permasalahan utama yang diangkat dari PKM (Pengabdian Kepada Masyarakat) ini adalah belum mepunyai sistem penilaian kinerja karyawan. Tujuan dari kegiatan ini adalah untuk merancang form penilaian kinerja yang berfungsi untuk mengetahui bagaimana kinerja / prestasi karyawan sehingga dapat ditingkatkan lagi jika mengalami kekurangan. Adapun hasil yang dicapai dalam kegiatan ini adalah adanya penerapan sistem penilaian kinerja yang dilakukan secara tercatat sehingga kinerja karyawan dinilai lebih akurat serta perbedaan kinerja masing-masing pegawai terlihat dengan jelas.
Co-Authors Andiko, Riki Angelin, Venny Dewi, Nanda Farah Elzagi, Verliana Esfandiany, Shelby Eviyani, Estin Rose Febiana, Anjela Rini Fitrian, Agnes Lim, Jesson Mawatdah, Arini Alfa Melissa Moderin Moderin, Moderin Ricky Ricky Risvi, Hellena Sarfilianty Anggiani, Sarfilianty Valentino, James Winston, Winston Yeronica, Fernanda Yuswardi yuswardi, Yuswardi