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All Journal Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Marcella, Kenny
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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DEMAND MANAGEMENT AND PRODUCTION CAPACITY IN J.LAUFLUEURS SMEs Ana; Danielson; Novia, Jessica; Marcella, Kenny; Russiana, Nia; Sisca, Veni
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 1 (2022): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.538 KB) | DOI: 10.55047/jekombital.v1i1.260

Abstract

In running a business, especially in the service sector, management and production capacity is one of the keys to success. This is because with both of these things being good, the opportunity for shortages and excess production will be avoided. In this study, MSME J.Laufleurs became the object of research and the objectives to be achieved were knowing the pattern of demand, the reservation system used, and how to manage demand and production capacity. This study utilizes qualitative data analysis methods in the form of interviews and documentation, as well as quantitative data analysis methods, namely graph/table analysis. Through the results of the analysis, researchers know that over the last three years MSME J.Laufleurs has increased by 15% every year. In addition, researchers also found problems in this business, namely the lack of manpower in producing bouquets which can increase demand when there are certain events, the working hours applied are considered insufficient and subcontracts are still unable to cover production capacity. Overall for the last three years, J.Laufleurs' business has been doing well, this is evidenced by the increase in production every year. However, so that in the future the management of demand and production capacity can run better, the researcher would like to recommend that J.Laufleurs can add workers, work overtime hours and subcontract 2 people, 1.2 hours and 12 units, respectively.
The Role of Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation in Mediating Social Presence on Purchase Intention Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla; Marcella, Kenny
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1206

Abstract

The focus of the research is to observe and find out the impact that occurs between Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation with purchase intention with social presence mediation. Indonesia is one of the countries with the highest number of e-commerce transactions in Southeast Asia. As technology develops, features emerge that make buying and selling activities easier. This feature allows sellers to market their goods directly via live video, so consumers only need to follow the seller's live video and buy the goods they need. Data collection techniques in this research include using questionnaires and literature studies. The subjects of this research are customers who make purchases via live broadcasts in Batam. The sampling technique for this research is random sampling. The data analysis method used in this research is quantitative analysis. The objects of this research were 355 samples who had shopped for fashion via live-stream. Sampling was selected randomly. Variables are measured using a Likert scale. The data testing stage starts from outer loading, average variance extracted, composite reliability. cronbach alpha, path coefficient, specific indirect effect, r squared adjusted. From the research conducted, it was found that perceived enjoyment, perceived utility, self-presentation, and social presence have a positive and significant influence on purchase intentions. However, perceptions of social interaction do not influence purchase intentions.
Co-Authors Ana Danielson Jessica Novia Qadri, Rizni Aulia Russiana, Nia Sinambela, Fitriana Aidnilla Sisca, Veni