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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Islamic Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Dinamika Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekuilibrium
Ahmad Syukron Prasaja
Fakultas Geografi UGM, Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis

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Strategi Pengembangan Usaha Rumah Batik Idola Desa Pemusiran Kabupaten Tanjung Jabung Timur Uswatun Hasanah; Ahmad Syukron Prasaja; Fauzan Ramli
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1833

Abstract

Strategy is an effort to develop a company's competitive position amidst business competition. A business development strategy is an effort to conduct an analysis of regional market conditions, both internal which includes strengths and weaknesses, external conditions which include opportunities and threats that will be faced, then alternatives are taken to determine the strategy that must be implemented. The aim of this research is to determine the strategy for developing the Idol Batik House business in Pemusiran Village, East Tanjung Jabung Regency. In this research, the method used is qualitative, the data analysis method used is SWOT analysis and the data collection method uses observation and interviews. Based on research results, Batik Idola utilizes its strengths to gain opportunities by using strategies including maintaining the quality of its batik, maximizing communication technology for marketing and technology in the production sector such as electric canting to maximize production and carry out business development. And the strategy used by Batik Idola to minimize existing weaknesses and to avoid threats that come, namely by increasing promotions by utilizing promotional media according to existing funds, and also adding distribution channels such as agents, resellers or sales.
Co-Authors A.A Miftah Agustina Mutia Ahmad Syahrizal Ambok Pangiuk Andika Andika Annisa Putri Arsa Arsa As’ad Isma Baso Agus Salim Dessy Anggraini Dini Nurisma Efni Anita Eja Armaz Hardi Eni Febriyanti Fani Kurniawan Fauzan Ramli Habriyanto Habriyanto Habriyanto Hansen Rusliani Lia Anjeli Linta Kristiana M. Taufik Ridho M.Firmansyah Muhammad Arif Muhammad Khairul Nirmala Dara Yuningsih Nora Rahmayani Nurfitri Martaliah Restiana Restiana Risky Olivia Erdani Sri Rahma Susi Fita Sari Tiara Oktaliana Titin Agustin Nengsih USWATUN HASANAH Wilius Lizar Zakia Gigih