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All Journal Journal of Business & Banking Jurnal Promosi Pendidikan Ekonomi Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Wiga : Jurnal Penelitian Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Qadri, Rizni Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF K-POP FANS DRIVERS IN PURCHASING MERCHANDISE ON ONLINE GROUP BUYING (GROUP ORDER). Qadri, Rizni Aulia; Sinambella, Fitriana Aidnilla; Arafah, Nadiya Nur
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 1 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i1.17841

Abstract

This study was conducted with the aim of analyzing the driving factors of K-Pop fans in purchasing merchandise on online group buying suc as Group Order (GO). The population of this study is K-Pop fans in Indonesia and the sample of this study is K-Pop fans who have purchased merchandise on Group Order (GO). This study uses quantitative research methods and collects data using an online survey. This study uses Partial Least Square (PLS) analysis with the SmartPLS3 application as a data analysis method. The results of this study found that K-Pop, Impulsive Buying, Customer Perceived Value have a significant positive effect on Purchase Intention. Then Perceived Trust and Perceived Price Fairness have no significant effect on Purchase Intention, and Purchase Intention has a significant positive effect on Actual Purchase Behavior.
Green marketing & environmental concern: Minat beli generasi z terhadap personal care products Shevia, Shevia; Christiarini, Renny; Qadri, Rizni Aulia
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3976

Abstract

Beauty and Personal Care Industry merupakan salah satu sektor industri yang ber-kembang pesat dan memberikan kontribusi signifikan terhadap pertumbuhan ekonomi Indonesia. Namun, pertumbuhan sektor ini juga membawa tantangan baru, khususnya terkait timbunan sampah plastik dan dampaknya terhadap lingkungan. Penelitian ini bertujuan untuk menguji pengaruh green marketing dan environmental concern terhadap purchase intention generasi Z terhadap green personal care product. Peneliti menggunakan partial least squares (PLS) untuk menganalisis data yang berasal dari kuesioner didistribusikan secara purposive sampling kepada  generasi Z di Indonesia yang berusia 17-26 tahun dan berwawasan green personal care product. Diperoleh 408 data, kemudian Model penelitian dikembangkan melalui ABC Theory. Temuan penelitian menunjukkan bahwa green marketing dan environmental concern memiliki pengaruh positif dan signifikan terhadap minat beli generasi z pada green personal care product. Namun, penelitian ini tidak menemukan pengaruh positif antara green product dan purchase intention yang dimediasi oleh environmental attitude. Penelitian ini diharapkan dapat membantu pembaca untuk meningkatkan pemahaman dalam bidang manajemen pemasaran, terutama dalam konteks green marketing. Selain itu, diharapkan pula dapat memberikan panduan praktis bagi perusahaan dalam mengembangkan strategi dan menciptakan keunggulan kompetitif dalam pasar yang semakin peduli terhadap isu lingkungan.
Feasibility Analysis of ERP Implementation and Demand Forecasting at RM Pondok Ciung Tanjungpinang Kelvin, Kelvin; Zai, Immanuel; Qadri, Rizni Aulia; Amanda, Nasyah; Melissa, Melissa; Saputra, Eric Gilbert; Wiliyan, Hendy
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17628

Abstract

This study aims to analyze the feasibility of implementing ERP in Supply Chain Management with a qualitative approach and measuring demand forecasting quantitatively in UMKM RM Pondok Ciung Tanjungpinang. Data was obtained by the author through direct interviews. Data is managed using the Weighted Moving Average and Exponential Smoothing formulas which will then be tested for error rates. The findings of this study are that RM Pondok Ciung uses Majoo as a Point of Sales (POS) system and the method that is suitable for demand forecasting is the exponential smoothing method which is tested with Mean Square Error (MSE) and Mean Absolute Error (MSE).
The Role of Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation in Mediating Social Presence on Purchase Intention Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla; Marcella, Kenny
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1206

Abstract

The focus of the research is to observe and find out the impact that occurs between Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation with purchase intention with social presence mediation. Indonesia is one of the countries with the highest number of e-commerce transactions in Southeast Asia. As technology develops, features emerge that make buying and selling activities easier. This feature allows sellers to market their goods directly via live video, so consumers only need to follow the seller's live video and buy the goods they need. Data collection techniques in this research include using questionnaires and literature studies. The subjects of this research are customers who make purchases via live broadcasts in Batam. The sampling technique for this research is random sampling. The data analysis method used in this research is quantitative analysis. The objects of this research were 355 samples who had shopped for fashion via live-stream. Sampling was selected randomly. Variables are measured using a Likert scale. The data testing stage starts from outer loading, average variance extracted, composite reliability. cronbach alpha, path coefficient, specific indirect effect, r squared adjusted. From the research conducted, it was found that perceived enjoyment, perceived utility, self-presentation, and social presence have a positive and significant influence on purchase intentions. However, perceptions of social interaction do not influence purchase intentions.
Co-Authors Amanda, Nasyah Arafah, Nadiya Nur Butarbutar, Hotni Mutiara Cahyati, Sri Cici Afrida Cheristina, Cheristina Christiarini, Renny Christy, Angelica Vivian Dino, Dino Elida, Shelly E EVELYN EVELYN Frentyo, Frentyo Hartono, Cindy Jennifer, Fion Jenny, Yang Jerry, Jerry Jesslyn, Jesslyn Juriana, Elvi Kelvin Kelvin Larissa, Jesslyn Liana, Jumi Lien, Tan Phey Liu, Lisa Carline Maitri, Badra Marcella, Kenny Melissa Melissa Melvin, Melvin Nicholas, Nicholas Ong, Jovi Ong, Teddy Renaldi, Angelina Julia Richmond, Richmond Saputra, Eric Gilbert Saputra, Osgood Feriady Darma Shevia, Shevia Sinambela, Fitriana Aidnilla Sinambella, Fitriana Aidnilla Susanti, Oktris Syahara, Elvina Thai, Kristina Tyana Valentina, Eni Vanders, William Verandi, Rizal Wenny, Wenny Wiliyan, Hendy Wilyanto, Adi Yodiputra, Jason Yuki, Narumi Zai, Immanuel