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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat Paulus Journal of Accounting (PJA) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Collaboration Journal of Community Services (ICJCS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Jurnal Ekonomi, Manajemen, Akuntansi Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Akuntansi Jurnal Riset Ekonomi dan Akuntansi Jurnal Kabar Masyarakat Jurnal Pelayanan Hubungan Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Journal Economic Excellence Ibnu Sina Santri : Jurnal Ekonomi dan Keuangan Islam
Batara, Mince
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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

 1 
PERAN ENDORSER TERHADAP BRAND ATTITUDE DAN PERILAKU PEMBELIAN ONLINE: STUDI KASUS UMKM DI KOTA RANTEPAO, TORAJA UTARA, SULAWESI SELATAN Lisa Kurniasari Wibisono; Mince Batara
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.7 KB)

Abstract

Promotions carried out by an endorser through social media such as Instagramare not only used by large companies in their marketing activities, but can alsobe used to market products from local MSME brands to increase product salesonline. Based on the stimulus-organism-response (SOR) paradigm, this studywill examine the role of endorsers in brand marketing and online buyingbehavior in the context of MSMEs in the Rantepao City area, North Toraja,South Sulawesi. Based on the number of variables and indicators used in thisstudy, a representative sample approach was used in sampling, so the numberwas 80 to 160 respondents. Purposive sampling technique which is part of thenon-probability sampling technique will be used to determine the respondentswho are the sample. During the study, a set of questionnaires with 5 Likert scaleanswer choices will be given to the target respondents as the primary datasource. After the research data is obtained, the data will then be analyzed forvalidity and reliability tests. After the data is found to be valid and reliable, thepartial least squares (PLS) analysis method will be used to test the proposedhypothesis. Statistical analysis carried out includes: evaluation of the outer andinner models. The expected results and outputs in this study are to producereferences for MSME business actors in carrying out business activities that useendorsers as a way to strengthen brand attitudes when consumers make onlinepurchasing decisions. The results of this study are at TKT 2. The results obtainedfrom this research will be published in the Accredited National Journal: Journalof Business Economics, State University of Malang Accredited Sinta 4 with pISSN: 0853-7283 and e-ISSN: 2528-0503 as Mandatory Outcomes. accepted andSinta 3 Accredited Petra Christian University Marketing Management Journalwith p-ISSN: 1907235X and e-ISSN: 1907235X as additional outputs submitted.And the 2021 National Seminar on Management and Business Economics(SNMEB) as Additional Outcomes.
Pengaruh biaya operasional dan kurs terhadap pendapatan pada PT. Smartfren Telecom, Tbk Grace Sriati Mengga; Mince Batara; Marsita Lambe’ Toding
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2764

Abstract

Since 2009, the business development of PT Smartfren Telecom has continued to suffer losses. Apart from the high competition, the losses experienced by PT. Smartfren Telecom, Tbk also comes from high operating expenses and also from foreign exchange losses. The purpose of this study is to determine the effect of operating costs and exchange rates on revenue at PT. Smartfren Telecom, Tbk in 2017-2020. The type of research used in this research is descriptive research with a quantitative approach. The data collection method used is a documentation technique based on the company's financial statements published by the Indonesia Stock Exchange. The type of data used in this study is secondary data which is data in the form of documents obtained from the official website of the Indonesia Stock Exchange. Analysis of the data used is multiple linear regression analysis. Hypothesis testing is done by partial test (t test) and simultaneous test (F test). For operational costs partially have a negative and significant effect on income while the exchange rate has a negative and insignificant effect on income. For simultaneous test results, operating costs and exchange rates have a significant effect on income.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Agustinus Mantong Althon K. Pongtuluran Andrew Ridow Johanis M Angela Haspin Oktiani Tudang Ashary Bungin Dina Ramba Dina Ramba Efrain Owen Taruk Elisabet Pali Ellyn Patadungan Elsa Pondi Evi Rimpung Grace S. Mengga Grace Sriati Mengga Helba Rundupadang Heriani Irnawaty Irnawaty Isak Pasulu Jemi Pabisangan Tahirs Jerry Lando Massora Jesica Fani Putri Tomassoyan Jesy Likubanne Mallisa’ Lisa Kurniasari W Lisa Kurniasari Wibisono Marchelin Marsita Lambe’ Toding Olivia Banne Olivia Devi Y. Pompeng Olivia Devi Yulian P Pauline Surjadi Popang Putriati Datu Paillin Rahma Gusmawati Tammu Randi Tangdialla Ratih Pundissing Stefani Marina Palimbong Yohanis Lotong Ta'dung Yohanis Lotong Ta’dung Yosepia Yosepia Yuni Anggriani Yunita Daud