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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Journal of Business and Management The Indonesian Journal of Business Administration Kinerja Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship
Leo Aldianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Journal of Innovation, Business and Entrepreneurship

 1 
Effects of Using Hashtag, Celebrity Endorsement and Paid Promotion Objective Achievement in Instagram (Case Study:Women Fashion Brand) Lestari, Susi; Aldianto, Leo
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract.The effort of promotion through Instagram doesn’t significantly affect the objective of promotion if brand can’t understand effective promotion tool and can influence audiences in their process of recognizing brand until deciding to buy a product of the brand. There are some promotion tools that can be effectively optimized to influence that process. Based on interview with 10 women who are active Instagram users, it was known that the use of hashtag, celebrity endorsement, and paid promote can effect their process of recognizing until making decision to buy a product of a brand. The objective of the research is to estimate the effect of using hashtag, celebrity endorsement, and paid promote in Instagram women fashion brand to promotion objective achievement. Research was executed in Bandung. By using Probability Sampling Purposive Technic, questionnaires in the effect of using hashtag, celebrity endorsement, and paid promote to promotion objective achievement (concern of brand, connection of brand to intention of buying) were given to 100 18-30 years old active women Instagram users who like to search for information about women fashion brands through Instagram. The responses were recorded in Microsoft Excel to be tested for validity and reliability by using statistic methods. Then, data were analyzed by using Path Analysis to understand the connection of variables and their effect to promotion objective achievement. The result showed that the use of hashtag and celebrity endorsement significantly affect short promotion objective achievement, then the use of paid promote minimally affect short promotion objective. Hashtag, Celebrity Endorsement and Paid Promote significantly affect long promotion objective achievement. Keywords: Social Media Objective, Instagram, Hashtag, Celebrity Endorsement, Paid Promote
An Exploration of Fitting Start-Up Incubator for University Students in Bandung Akbar, Muhammad Fikri; Aldianto, Leo
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract- One of the issue that correlate with better better economy in a country is how they could develop startup founder from university students. In United States, one of the most developed startup country in the world, the push to create more and more high-tech startup from the youth has been rising. With the research that showded how high-tech startup could increace employment rate,  new high-tech startup are expected to be produced from university students as the youth who have many potential. Apparently in India, the country with similar demographic to Indonesia, who will have mass population of young people, already in the move to follow the footstep of United States. They already implement student startup policy, a policy with ambitious vision of producing 100,000 tech startup from 10,000 university across the country by providing program such as incubator for students. This research try to explore how is the current condition in Indonesia, spesifically in the case of Bandung, which have more than 100 university in the cities. This research wanted to explore from the existing startup incubator in Bandung and how are the university students who are interested on becoming startup founder see them. By getting the insight on how is the perspective, challenges, and suggestion from both side, this research try to find a recommendation on creating fitting startup incubator for university students that could help development of future potential of university student founder just like othe countries. The findings of this reseach found out that currently it is unlikely to provide a startup incubator program that target univerasity student if the provider/incubator is not backed up by university/government/big corporate which could provide vast resource to face the uncertainty of incubating students. The big problem that made it hard is the commitments issue that is agreed by the incubators and the students themselves. Thus this research recommend that in current condition the better way is to provide program in a form that resemble pre-incubation phase, which focus on giving open experience to the students with the goal tofilter the one who is commited and then after that the incubation phase could started. Keywords : Startup, Incubator, University Students, commitment
Building Minimum Viable Product (MVP) for Dance Cover Group of Haru Entertainment Hanifinsani Muhammad, Dhahana; Aldianto, Leo
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Haru Entertainment is a performance based company that have 3 phase of business growth. For each phase, there are investing, promoting and decline period. Currently the company is on the investing period of dance cover focused phase. One of the activity in the investing period is making Minimum Viable Product (MVP). This research conducted in qualitative method using semi-structured interview to gather information about audience’ preference towards dance cover video. The audience’ preference is used for the researcher to create dance cover video to be tested. The test is to conclude id the video already reach MVP or not by testing the value and growth hypothesis. The value hypothesis tested using video scoring test and the growth hypothesis is tested by tracking the number of views on Youtube. By using the current company resources, Haru Entertainment is unable to create MVP for dance cover video and need to do next iteration using insight from the interview conducted. Keywords:  Dance Cover, Growth Hypothesis, MVP, Performance, Value Hypothesis
Co-Authors Ace Johara, Ace Aditya Nugroho Santoso Affan Abdul Ghaffur Feizal AKBAR, MUHAMMAD FIKRI Amellia Adani Hamid Angga Nugraha Annisa Putri Saraswati Annisa Shafira Aprizal, Doni Budi, Adi Asmariadi Christina Wirawan Cut Anggun Venina, Cut Anggun Darman Mappangara Darmawan, Gega Dedy Sushandoyo Denna Garthinda Dian Fatimah Imhadi Dimas Prakoso Putra Eka Wijayanti, Arlyza Emilia Fitriana Dewi Faisal Rasyid Zulkarnaen Grisna Anggadwita Hanifinsani Muhammad, Dhahana Hardianto Nugroho Iffah Shabirah Imaduddin Islam, Ibrahim Imbang Agung Gumilang Yulius, Muhammad Isti Raafaldini Mirzanti Kristian Luas Sautan Jefry Legia, Mariska Marthalius, Anton Meliesa Florentin Gunawan Pesta Ferdinan Sitohang, Pesta Ferdinan Retta Margaretta Tedjalaksana Santi Novani Sarah Sari Utami, Sarah Sari Seroya Indah, Mira SUSI LESTARI Sweeta Elfonsia Tutupary Tita Gracia Yosheko, Tita Gracia Veby Lin Zonia Wisnu Ajie Prabowo Zam Harira, Emil Zenie Hadianie, Zenie