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All Journal Politico: Jurnal Ilmu Politik Jurnal Kreatif Tadulako Online JSTT BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Gramatika JURNAL PENDIDIKAN TAMBUSAI Jurnal Rekayasa Hijau Jurnal STIE Semarang (Edisi Elektronik) Journal Of Sharia Banking Tadibia Islamika: Journal of Holistic Islamic Education Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Tadibia Islamika: Journal of Holistic Islamic Education
Ali Ali
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Religion Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal STIE Semarang (Edisi Elektronik)

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KINERJA PEMASARAN BERBASIS GENDER DIVERSITY Ali Ali
JURNAL STIE SEMARANG Vol 11 No 02 (2019): VOLUME 11 NOMOR 2 EDISI JUNI 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i02.370

Abstract

Marketing performance has a very important role in UKM Furniture in Jepara Regency. The purpose of this study is to analyze marketing performance based on gender diversity. The implication for managerial and policy as a basis for solving marketing performance problems is based on gender diversity. Methodology: product innovation, marketing innovation, competitive advantage and network access will play an important role to measure marketing performance based on gender diversity. Based on empirical studies gender diversity has an important role in company policy, especially related to marketing performance. Women's gender has an influence on marketing performance of 80,247 compared to men's gender only has an effect of 58,753. Limitations of the study: only examined 5 variables influencing factors: product innovation, marketing innovation, competitive advantage, network access and marketing performance. Practical implications: product innovation, marketing innovation, competitive advantage and network access will affect marketing performance based on gender diversity.
Co-Authors Aminnudin, Moch. Anjar Kusuma Dewi Efendi Efendi Efendi Efendi Fitriani, Yessy Gusti Ketut Alit Suputra Ikhwanuddin Harahap Karlina Karlina Luwis, Nico Magfirah Nurul Amalia Marsono Marsono Muhammad Kristiawan P. Sembiring, Alek Saadia Saadia Subadriyah, Subadriyah Syamsuddin Syamsuddin Windari Windari