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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Neng Siti Komariah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

 1 
Pengaruh Diskon Produk, Promosi Dan Variasi Produk Terhadap Keputusan Pembelian Di Aplikasi Efood : Studi Kasus Pada Generasi Z Di Kelurahan Teluk Pucung Rizka Rahmah Nabiilah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3480

Abstract

This study aims to determine and prove whether the effect of product discounts, promotions and product variations suimultan and partial has a significant effect on purchasing decisions in the eFOOD application. In this study using quantitative research methods and in obtaining this research sample the author used purposive sampling method. The number of samples used in this study was 102 respondents where the focus of these respondents was eFOOD application users in generation Z in Teluk Pucung Village. The results of the research that have been carried out there are variables that influence each other and there are also variables that do not influence, such as the following explanation: 1. The product discount variable partially does not affect the purchase decision because the original resulting from the partial test calculation shows a t-count value of 1.812 and a t-table of 1.984 so that it can be concluded that 1.812 < 1.989 and obtained a value significant 0.073 > 0.05. 2. The product promotion variable partially affects the purchase decision with the results of partial test calculations showing a t-count value of 5.046 and a t-table of 1.984 so that it can be concluded that 5.046 > 1.989 and obtained a significant value of 0.000 < 0.05. 3. In the variable product variation partially affects the decision with the test results and data analysis, partial test calculation results are obtained which show a t-count value of 2.724 and t-table of 1.984 so that it can be concluded that 2.724 > 1.989 and obtained a significant value of 0.008 < 0.05.
Pengaruh Online Customer Review Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Melalui Kepercayaan Pelanggan: Studi Kasus Produk Fashion Pada Platform Shopee Di Teluk Pucung Kota Bekasi Alysha Lathifah; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3481

Abstract

This study aims to determine the effect of online customer reviews and electronic word of mouth on purchase decisions through customer trust. The research method used in this research is quantitative method. Respondents in this study were consumers using Shopee in Teluk Pucung, Bekasi City. The population in this study are customers who have purchased fashion products online on the Shopee platform. This sampling technique uses the Accidental sampling method which are calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is a Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results showed that the online customer review variables had a positive and significant effect on customer trust, the electronic word of mouth variables had a positive and significant effect on customer trust, the customer trust variables had a positive and significant effect on purchase decisions, the online customer review variables had a positive and significant effect on purchases decisions through customer trust, and electronic word of mouth variables had a positive and significant effect on purchase decisions through customer trust.
Pengaruh Brand Image, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pangan Bulog : Studi Kasus Konsumen Bulog Di Kelurahan Sukaringin Bekasi Utara Nurisnaini Putri; Hadita Hadita; Neng Siti Komariah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3483

Abstract

The aim of this research is to analyze the influence of brand image, price and product quality on purchasing decisions. The research method used in this research is a quantitative method. The respondents in this research were Bulog consumers in Sukaringin Village, North Bekasi. The population in this study are customers who have consumed or are currently consuming Bulog rice. This sampling technique uses the Accidental Sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 180 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research uses the Statistical Package for the Social Sciences (SPPS) with the help of SPSS version 26 software. The results of the research show that the brand image variable has a partially positive and significant influence on purchasing decisions, the price variable has a partially positive and significant influence on purchasing decisions, the product quality variable has a partially positive and significant influence on purchasing decisions.
Co-Authors Alysha Lathifah Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Faeni, Dewi Puspaningtyas Febi Rahmawati Hadita Hadita Haryudi Anas Jasmine Egy Oktavia Rosita Sari Jeremy Steven Kania Rifdah Gunawan Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nurisnaini Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Tegar Setiawan Yayan Hendayana