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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Neng Siti Komariah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Riset Manajemen dan Ekonomi

 1 
Pengaruh Brand Image dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Go-Food pada Aplikasi Go-Jek: (Studi Kasus pada Warga Kelurahan Kaliabang Tengah Bekasi Utara) Jasmine Egy Oktavia Rosita Sari; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1531

Abstract

The emergence of Go-Jek has had a positive impact on business people or entrepreneurs in Kaliabang Tengah Subdistrict, North Bekasi who operate in the culinary sector such as restaurants, shops, cafes and others. Likewise, from the consumer side of Go-Food service users in Kaliabang Tengah Subdistrict, North Bekasi who feel helped or satisfied by the Go-Food service because it allows them to choose different food menus from many restaurants or food sellers registered in the application, this service also offering efficiency and effectiveness even for those with limited time and distance. The purpose of this research is to find out whether there is an influence of Brand Image on Customer Satisfaction of Go-Food service users on the Go-Jek application and whether there is an influence of Price on Customer Satisfaction of Go-Food service users on the Go-Jek application. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Brand Image has a partial significant effect on Customer Satisfaction and Price has a partial significant effect on Customer Satisfaction.
Pengaruh Brand Image Dan Harga Melalui Minat Beli Terhadap Keputusan Pembelian Produk Fashion Secara Online Di Rawa Lumbu (Studi Pada E-Commerce Zalora) Tegar Setiawan; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1598

Abstract

The purpose of this research is to determine and analyze the influence of brand image and price through purchasing interest on purchasing decisions. The research method used in this research is a quantitative method. Respondents in this research were Zalora consumers in Rawa Lumbu. The population in this study are customers who have purchased fashion products online on Zalora e-commerce. This sampling technique uses the Accidental sampling method which is calculated using the Hair formula. Based on calculations using the Hair formula, it can be concluded that the number of samples obtained was 150 samples. The data used in this research is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The data analysis technique used in this research is structural equation modeling or SEM with the help of SmartPLS 4.0 software. The results of the research show that the brand image variable has a positive and significant effect on purchase interest, the price variable has a positive and significant effect on purchase interest, the purchase interest variable has a positive and significant effect on purchase decisions, the brand image variable has a positive and significant effect on purchase decisions through purchase interest, and The price variable has a positive and significant effect on purchasing decisions through purchase interest.
Pengaruh Media Sosial Marketing, Kepercayaan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Produk Eiger Adventure Di Bintara Muhamad Rokib; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1601

Abstract

This research aims to determine the partial and simultaneous influence of the independent variables Social Media Marketing, Trust and Product Quality on the dependent variable Costomer Satisfaction of Eiger Adventure Products at Bintara. This type of research uses a quantitative approach. The population in this study has used Adventure Di Bintara products. This research uses an Accidental Sampling sampling technique using a questionnaire distributed to 114 respondents, then the data results are processed using the SPSS 26 data processing application. The research results show that in the partial t test the variables Social Media Marketing and Product Quality have a positive and significant effect on Customer Satisfaction. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara. However, the Trust variable does not have a significant effect on Purchasing Decisions. The results of the f test show that the variables Social Media Marketing, Trust and Product Quality jointly or simultaneously influence customer satisfaction with the Eiger Adventure product at Bintara.
Pengaruh Kualitas Produk Dan Variasi Produk Melalui Customer Experience Terhadap Minat Beli Sepeda Motor Yamaha: Studi Kasus Pada Konsumen Sepeda Motor Yamaha Di Desa Lubang Buaya Bekasi Timur Angga Fathi Farahat; Hadita Hadita; Neng Siti Komariah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1602

Abstract

This study aims to determine whether Customer Experience can affect Product Quality and Product Variations on Buying Interest in Yamaha Motorcycle users in Lubang Buaya Village, East Bekasi. The method applied in this study is quantitative method. The sampling technique uses the Accidental Sampling technique. This research focused on Yamaha Motorcycles in Lubang Buaya Village, East Bekasi, with 105 respondents. Data analysis method techniques using statistical methods with SmartPLS 4.0 Software. The results of this study show that there are variables that influence each other, such as the following brief explanation: 1). Product Quality has a significant positive effect on Customer Experience, 2). Product Variations have a positive and significant effect on Customer Experience, 3). Customer Experience has a positive and significant effect on Buying Interest, 4). Customer Experience is able to fully mediate Product Quality against Buying Interest, 5). Customer Experience is able to fully mediate Product Variations on Buying Interest.
Co-Authors Alysha Lathifah Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Faeni, Dewi Puspaningtyas Febi Rahmawati Hadita Hadita Haryudi Anas Jasmine Egy Oktavia Rosita Sari Jeremy Steven Kania Rifdah Gunawan Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nurisnaini Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Tegar Setiawan Yayan Hendayana