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All Journal JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital
Neng Siti Komariah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen Bisnis Era Digital

 1 
Pengaruh Social Media Marketing, Inovasi Produk, dan Persepsi Harga Terhadap Minat Beli Pada Smartphone Xiaomi Seri Redmi: (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya) Jeremy Steven; Neng Siti Komariah; Haryudi Anas
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.282

Abstract

This research was conducted to determine the partial or simultaneous influence of the independent variables, namely Social Media Marketing, Product Innovation, and Price Perception on the dependent variable, namely Purchase Interest. This research uses quantitative methods. The population in this study were students of the Management Study Program, Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. Determining the sample size for this study used the purposive sampling method with the Slovin formula with a sample size of 100 respondents. Based on the research results, it is known that: 1) The results of this research show that the Social Media Marketing variable influences the interest in purchasing Xiaomi Redmi series smartphones. 2) The results of this study show that the Product Innovation Variable has no effect on Purchase Interest in the Xiaomi Redmi series Smartphone. 3) The results of this research show that the Price Perception Variable influences Intention to Buy Xiaomi Redmi Series Smartphones. 4) The results of this research show that the variables Social Media Marketing, Product Innovation, and Price Perception have an influence on Purchase Interest in the Xiaomi Redmi series Smartphone.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Melalui Word Of Mouth Pada UMKM Bakso Perintis Bogor Mohammad Fahrizal; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.284

Abstract

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.
Co-Authors Alysha Lathifah Angga Fathi Farahat Anna Wijayanti Bunga Nur Kaunaini Faeni, Dewi Puspaningtyas Febi Rahmawati Hadita Hadita Haryudi Anas Jasmine Egy Oktavia Rosita Sari Jeremy Steven Kania Rifdah Gunawan Mohammad Fahrizal muhamad rokib Muhammad Dzaky Muhammad Rizky Gemis Nurisnaini Putri Rizka Rahmah Nabiilah Rofiyta Miladiyah Tegar Setiawan Yayan Hendayana