Article Per Year (5 Year)
p-Index From 2019 - 2024
1.168
P-Index
This Author published in this journals
All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Management, Business, and Social Science Jurnal Ilmu Ekonomi Manajemen dan Akuntansi International Journal of Integrative Sciences Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER)
Sekarini, Ratih Ayu
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Technology and Society Perspectives (TACIT)

 1 
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs Agustian, Kresnawidiansyah; Hidayat, Rachmat; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.54

Abstract

In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies. This study aims to investigate the effect of influencer marketing on increasing brand awareness and sales for SMEs. The technique applied is a qualitative literature analysis with an emphasis on in-depth understanding of the subject over the period from 2012 to 2023. The results of this study indicate that influencer marketing has great potential to provide significant benefits to SMEs in their endeavours to reach their target market, expand brand awareness, and increase sales. In an ever-changing digital world, influencers hold unique appeal as a source of influence that can connect brands with relevant and engaged audiences.
Co-Authors Agustian, Kresnawidiansyah Ahmad Munawir Siregar Bambang Sukamto Derasani, Evita Dirgantara, Muhammad Arya Farhani, Hilma Fikriah, H. Malik, Aulia Januar Mubarok, Endang Saefuddin Perdana, Nino Agung RACHMAT HIDAYAT Raihan Rukun Santoso Suhara, Edi Tasyriq, Muhammad Fajar Wiwin Yunas, Muhammad Faisal Yusuf, Muhammad Ali Zahrah, Salsiyatuz Zen, Agustian