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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Management, Business, and Social Science Jurnal Ilmu Ekonomi Manajemen dan Akuntansi International Journal of Integrative Sciences Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER)
Sekarini, Ratih Ayu
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Technopreneurship and Educational Development Review (TENDER)

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THE ROLE OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN HR PLANNING TO SUPPORT DIGITAL ENTREPRENEURSHIP INNOVATION Agustian, Kresnawidiansyah; Santoso, Rukun; Sekarini, Ratih Ayu; Zen, Agustian
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 3 (2024): October 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i3.207

Abstract

In the last decade, the development of information technology has advanced rapidly, with Big Data and Artificial Intelligence (AI) as two major innovations reshaping the landscape of business and management. Big Data, which refers to large and complex datasets that are difficult to process with traditional methods, has become a valuable asset for organizations in planning and managing human resources (HR). This research aims to explore how Big Data and AI can be applied in HR planning to support digital entrepreneurship innovation, as well as to identify the benefits and challenges of implementing these technologies. This study employs a qualitative approach using a literature review method. Data for this research were collected through a systematic literature search on Google Scholar, focusing on articles published between 2018 and 2024. The results of the study indicate that Big Data provides deep insights through complex and detailed data analysis, enabling companies to plan their workforce needs more accurately and responsively to market changes. AI, on the other hand, enhances efficiency by automating HR processes and providing predictive analytics that can support strategic decision-making. Case studies from companies like Walmart, Unilever, and Airbnb demonstrate how the implementation of these technologies can improve HR planning processes and support innovation in digital businesses.
Co-Authors Agustian, Kresnawidiansyah Ahmad Munawir Siregar Bambang Sukamto Derasani, Evita Dirgantara, Muhammad Arya Farhani, Hilma Fikriah, H. Malik, Aulia Januar Mubarok, Endang Saefuddin Perdana, Nino Agung RACHMAT HIDAYAT Raihan Rukun Santoso Suhara, Edi Tasyriq, Muhammad Fajar Wiwin Yunas, Muhammad Faisal Yusuf, Muhammad Ali Zahrah, Salsiyatuz Zen, Agustian