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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL PENDIDIKAN TAMBUSAI IJISTECH (International Journal Of Information System & Technology) Ideas: Jurnal Pendidikan, Sosial dan Budaya Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Journal of Tourism and Economic IJISTECH Pringgitan

Dwiyono Rudi Susanto

Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Author-ID : 2257766

Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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STRATEGI PENGELOLAAN PANTAI GESING DI KABUPATEN GUNUNGKIDUL DAERAH ISTIMEWA YOGYAKARTA BERBASIS MASYARAKAT Rizky Maulana; Dwiyono Rudi Susanto; Amin Kiswantoro; Hendi Prasetyo
Pringgitan Vol 2, No 2 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Gesing Beach is one of the beaches in Gunungkidul which has beautiful views of white sand and clear sea water. However, the tourism potential in Gesing Beach has not been managed optimally. This research was conducted with the aim of knowing the right strategy in the development of Gesing Beach by involving the role of the community. In this study using a qualitative descriptive method involving 100 respondents. Data collection is done by incident sampling method. The data obtained was then analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities and threats that exist in Pantai Gesing. Furthermore, from the results of data processing obtained several strategies that can be applied in Gesing Beach, among others (1) Maintaining the natural tourism potential of Gesing Beach to keep it natural, (2) Adding or maintaining tourism products but still paying attention to sustainability aspects (3) Establishing cooperation with parties thirdly to bring in tourists, support and develop tourism potential in Gesing Beach, 4) Involve all parties to jointly protect the environment, (5) Increase tourism promotion in Gesing Beach, (6) Conduct training for human resources in waste management.Keywords: Gesing Beach, Community Based, SWOT Analysis

ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dwiyono Rudi Susanto; Dyah Wahyuning Tyas; Sumiyar Mahanani; Farah Diana Djamil
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition.Keywords: Uniqueness, Heritage, Culture, Tourism Development

Co-Authors Amin Kiswantoro Arneta Rohma Agustina Azril Azahari Damiasih Dyah Wahyuning Tyas Farah Diana Djamil Hendi Prasetyo Isdarmanto Isdarmanto Jelita Anjani Kiki Rizki Makiya Kiki Rizky Makiya Muhammad Syaifulloh Nur Rohman Rizky Maulana Rizky Maulana Rizky Maulana Sugiarto Sumiyar Mahanani Tonny Hendratono

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