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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JURNAL MANAJEMEN DAN BISNIS INDONESIA BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Akhmad Suharto
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING PADA DEPOT MIE PANGSIT JEMBER Emik Iriyanti; Nurul Qomariah; Akhmad Suharto
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 2, No 1 (2016)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.318 KB) | DOI: 10.32528/jmbi.v2i1.1211

Abstract

ABSTRAKTingginya persaingan antar dunia usaha khususnya kuliner sehingga pelaku usaha dituntut untuk memberikan kepuasan kepada pelanggan. Kemudian setelah mencapai kepuasan akan memberikan dampak yang positif terhadap tingkat loyalitas. Untuk itu perlu di perhatikan faktor – faktor apa sajakah yang mempengaruhi tingkat kepuasan pelanggan agar para pelaku usaha bisa memenuhi kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui sejauh mana tingkat loyalitas pelanggan. Populasinya adalah konsumen Depot Mie Pangsit Jember. Sampel yang di gunakan berjumlah 78 orang. Pengumpulan data di lakukan dengan mendistribusikan kuesioner kepada responden. Analisis datanya menggunakan path analisis dimana Y1 variabel kepuasan sebagai variabel intervening,Y2 variabel loyalitas pelanggan, X1 variabel harga,X2 variabel kualitas produk,X3 variabel lokasi. Hasil penelitian ini terdapat hubungan yang positif dan signifikan antara harga, kualitas produk dan lokasi terhadap loyalitas pelanggan melalui kepuasan sebagai variabel intervening.Kata Kunci : harga, kualitas produk,lokasi, kepuasan dan loyalitas pelanggan ABSTRACTThe high competition among the business community in particular that the culinary business operators are required to provide satisfaction to the customers. Then after reaching satisfaction will have a positive impact on the level of loyalty. It is necessary to note the factors - what are the factors that affect the level of customer satisfaction that business people can meet customer satisfaction. This study aims to determine the extent to which the level of customer loyalty. Its population is consumer Depot Mie Pangsit Jember. Samples were in use amounted to 78 people. Data collection is done by distributing questionnaires to the respondents. Analysis of the data using path analysis where the variable Y1 satisfaction as an intervening variable, customer loyalty variable Y2, X1 variable pricing, product quality variables X2, X3 variable location. The results of this study are positive and significant relationship between price, quality of product and the location of the customer loyalty through satisfaction as an intervening variable.Keywords: price, quality of product, location, customer satisfaction and loyalty
ANALISIS DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA LABORATORIUM PARAHITA DIAGNOSTIC CENTER CABANG JEMBER Akhmad Suharto
Jurnal Ekonomi Akuntansi dan Manajemen Vol 13 No 2 (2014)
Publisher : Universitas Jember

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Abstract

The problem in this study was motivated by complaints from customers for services received by the customer, which should not happen considering the complaint that the motto of Parahita lab is to provide services with a vengeance. While competition in the field of health services increasingly stringent, making it mandatory for Parahita Laboratory to continue to improve services. Because if standing companies offering the same services, customers still rely on the Health Parahita Laboratory Diagnostic Center Jember Branch. The problem in this research is to measure how much the level of customer satisfaction of each variable intangibles / tangibles, reliability, responsiveness, empathy and assurance. And to determine which variables are the dominant influence on customer satisfaction Parahita Laboratory Diagnostic Center Jember Branch. Population of this study is that all customers who check in Parahita Laboratory Diagnostic Center Branch in Jember for 1 month starting on 20 December 2012 until 20 January 2013. The samples in this study with purposive sampling with criteria (1) The customer has to check the DC Parahita Laboratory Jember branch over 2kali. (2) Customers who can provide information or be able to communicate. The results of this study are known (1) that the calculated F is greater than F table (22.552> 2.3861) so it can be concluded simultaneously all independent variables affect the dependent variable. (2) that t variable intangibles (2,122), reliability (2.271), responsiveness (2,186), empathy (7.648), collateral (2,794), greater than t table (2.0211) that proved to significantly affect customer satisfaction . (3) variable empathy dominant influence on customer satisfaction.
Analisis Pengaruh Brand Ambassador dan Harga pada Aplikasi Ruang Guru terhadap Minat Beli Konsumen pada SMAN 03 Jember Husen Randi; Akhmad Suharto; Tatit Diansari Reskiputri
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 1 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i1.4050

Abstract

This study aimed to determine and analyze the brand ambassador and the price of the Ruangguru application that had a significant effect on the buying interest of SMAN 03 Jember students. This type of research is explanatory research. The population in this study were all students of SMAN 03 Jember, totaling 1040. The sample used was 91 respondents using the purposive sampling technique. The analysis tool uses multiple linear regression. The study's results prove that the brand ambassador and price on the Ruangguru application significantly affect buying interest in SMAN 03 Jember students. Keywords: Brand Ambassador, Price, Buying Interest
Financial Level Analysis of Female Micro Entrepreneur Maheni Ika Sari; Akhmad Suharto; Retno Endah Supeni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7268

Abstract

The condition of female micro entrpreneur in Bondowoso Nangkaan Market currently still has limitations with various problems. These limitations include capital, lack of knowledge in financial management, financial management skills, low financial and financial behavior, limited access to information and technology, and the limited scope of the market which is still a limiting factor for the SME space. This study aims to determine the level of financial literacy based on financial knowledge, financial behavior, financial skills, financial attitude, and financial performance. The research design used in this study is quantitative research because it uses data in the form of numbers in descriptive statistical analysis. The population in this study is the economic actors of SME Women in the Nangkaan Market Bondowoso Regency with a sample of 68 SME of Women. The results of this study indicate that based on financial knowledge, financial behavior, financial attitude, financial skills, and financial performance are classified as low because they are under 60%. The high level of financial literacy is believed to be able to improve welfare because by increasing the level of financial literacy, female micro entrpreneur economic actors can make financial decisions better so that business financial planning becomes more optimal, which in turn can improve welfare.The results of this study indicate that based on the five variables that use the financial literacy rate of female SME are in the middle category.
Co-Authors Emik Iriyanti Husen Randi Maheni Ika Sari Nurul Qomariah Retno Endah Supeni Tatit Diansari Reskiputri