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All Journal Journal of Business and Behavioural Entrepreneurship Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Perbankan Keuangan Nitro
Verawaty
Unknown Affiliation
Economics, Econometrics & Finance

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ANALISIS CUSTOMER ORIENTED TERHADAP KEPUASAN PELANGGAN DEL MANGGO MAKASSAR Verawaty; Imam Islah; Abigail Jaya Pakkung
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 4 No. 2 (2021): Juli 2021
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.943 KB) | DOI: 10.56858/jmpkn.v4i2.40

Abstract

The purpose of this study was to analyze the effect of customer oriented, namely company commitment, fulfillment of needs and response to complains on customer satisfaction at Del Mango Macassar. The results of this study indicate that customer oriented from company commitment, fulfillment of needs and response to complaints at Del Mango Macassar affects customer satisfaction.  
The Effect of E-Commerce, Sales Promotion, and Impulse Buying Behaviour of College Student in Indonesia Ambo Paerah; Verawaty; Diah Ismayanti
Journal of Business and Behavioural Entrepreneurship Vol 8 No 1 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.1.03

Abstract

The rapid development of information technology has significantly transformed various aspects of daily life, including shopping activities. E-commerce has become an integral part of everyday life, especially among the younger generation such as university students. In Indonesia, the usage of e-commerce platforms like Shopee, Tokopedia, and Lazada has dramatically increased, particularly during the Covid-19 pandemic. This study aims to analyze the impact of e-commerce and sales promotions on impulse buying behavior among Indonesian university students. Using a quantitative approach, we surveyed 400 students from various universities across Indonesia. Data were collected through online questionnaires and analyzed using SPSS for descriptive statistics and regression analysis. The findings reveal that website quality and sales promotions significantly influence impulse buying behavior. Higher website quality, characterized by easy navigation, attractive design, and secure transactions, enhances the likelihood of impulsive purchases. Moreover, sales promotions, including discounts, flash sales, and special offers, are found to be highly effective in triggering impulse buying. The combined effect of website quality and sales promotions further amplifies this behavior. These results suggest that e-commerce platforms targeting university students should optimize their website quality and employ attractive sales promotions to maximize the effectiveness of their marketing campaigns. Understanding these factors can provide valuable insights for e-commerce businesses to develop more effective and efficient marketing strategies tailored to the behavioral tendencies of young consumers.
Application of Big Data Technology in Financial Auditing: Challenges, Opportunities, and Implications for the Accounting Profession Hendrawan, Henky; Suwandi Ng; Rusiana Sari, Agustin; Azizi, Muhammad; Verawaty
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2829

Abstract

The integration of Big Data technology in financial auditing has transformed traditional auditing practices, offering significant opportunities for enhancing audit quality and efficiency. This literature review examines the challenges, opportunities, and implications of Big Data technology in the accounting profession. It explores how Big Data tools and techniques can improve data analysis, risk assessment, and fraud detection. However, the adoption of Big Data also presents challenges, such as data privacy concerns, the need for specialized skills, and the complexity of managing large datasets. This review highlights the current state of research in this field and provides insights into the future directions for incorporating Big Data in financial auditing. The findings underscore the necessity for continuous professional development and the adaptation of regulatory frameworks to fully harness the benefits of Big Data technology
Co-Authors Abigail Jaya Pakkung Ambo Paerah Azizi, Muhammad Diah Ismayanti Hendrawan, Henky Imam Islah Rusiana Sari, Agustin Suwandi Ng