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All Journal Jurnal Informatika Universitas Pamulang Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Dharma Laksana Journal of Research in Business, Economics, and Education JURNAL SeMaRaK JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Ad'ministrare International Journal of Integrative Sciences
Risza Putri Elburdah
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ad'ministrare

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The Influence of Marketing, Promotion and Reputation Strategies on Purchasing Decisions in Savings and Loans Cooperatives in South Tangerang Fauziah Septiani; Suharni Rahayu; Risza Putri Elburdah
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Vol. 7, No. 1, January-June 2020
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.673 KB) | DOI: 10.26858/ja.v7i1.14471

Abstract

Each cooperative must have the right marketing strategy, such as further increasing the productive capacity of its members, so that they can face market competition which merely emphasizes the norm of efficiency. This study aims to determine the marketing strategy, promotion, and reputation of purchasing decisions at the Savings and Loan Cooperative in South Tangerang. The method used was explanatory research with a sample of 90 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study's marketing strategies significantly influence purchasing decisions by 33.2%, hypothesis testing obtained significance 0,000 <0.05. The promotion has a significant effect on purchasing decisions of 36.6%, hypothesis testing is obtained significance of 0,000 <0.05. Reputation has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Marketing strategy, promotion, and reputation simultaneously have a significant effect on purchasing decisions by 51.4%, hypothesis testing obtained significance 0,000 <0.05.
Co-Authors Bulan Oktrima Derita Qurbani Edy Krisyanto Eko Sudarso Endang Suprapti Esti Amalia Fauziah Septiani Gina Fauziah Heri Saputera Hestu Nugroho Warasto Imam Syatoto Krisnaldy Lucia Maduningtias Maghfiroh Yanuarti Qorine Nur Syafi’ina R.R. Mardiana Yulianti Rifkah Akmalina Sairin Sairin Styo Budi Utomo Suharni Rahayu Sulaiman Sulaiman Supardi Supardi Suroto Suroto Sutiman Sutiman Ugeng Budi Haryoko Untung Nugroho Harwanto Veta Lidya Delimah Pasaribu