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All Journal International Journal of Electrical and Computer Engineering CommIT (Communication & Information Technology) Binus Business Review ComTech: Computer, Mathematics and Engineering Applications Jurnal Pendidikan dan Konseling
Nilo Legowo
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Journal : Binus Business Review

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Determinant Factors of Purchase Intentions at Tokopedia in DKI Jakarta: Integration of TAM and E-Servqual Dery Remmy Lardo; Nilo Legowo; Arta Moro Sundjaja
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9690

Abstract

The research analyzed the determinant factors for purchase intentions in Tokopedia. The conceptual model was developed based on integration of Technology Acceptance Model (TAM) and e-Servqual. The researchers defined purchase intention as dependent variable, attitude toward Tokopedia, perceived usefulness, and perceived ease of use as mediating variable, and self-efficacy, trust, and service quality as independent variable. The research design applied a quantitative approach with Structural Equation Modelling (SEM). The data collection was a survey method, and the sampling technique was purposive with Tokopedia users in DKI Jakarta. The sample size was determined using 17-fold indicators, resulting in 380 respondents. The result shows that attitude affects purchase intention. Then, the determinant factors of attitude are service quality, perceived usefulness, and trust. Self-efficacy also affects perceived usefulness and perceived ease of use. However, self-efficacy does not significantly affect perceived ease of use. The coefficient of determinant of purchase intention, attitude toward Tokopedia, perceived ease of use and perceived usefulness are 38,9%, 39,2%, 31,9%, and 17,9%. The managerial implication is also discussed using the Importance Performance Map Analysis (IPMA) approach. The Tokopedia management should focus on user experience, service quality, information quality, and data privacy protection- for further application improvement. The findings contribute to the technology adoption knowledge by extending technology acceptance model with e-Servqual.
Co-Authors Agustinna Yosanny Ahmad Nurul Fajar Arta Moro Sundjaja Aulia Azhar Abdurachman Bagus Prabowo Candy Winarya Dery Remmy Lardo Edi Abdurahman Elidjen Elidjen Ferry Yangga Hioe Jefry I Made Kresna Yoga Muhammad Fahmi Arsyad Muhammad Iman Pinkyvi Tiffany Widajanto Renan Prasta J. Devin Suryaputra Togar Alam Napitupulu