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Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Sepatu Converse di Makassar Haris Maupa
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 16 No. 2 (2019): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v16i2.7400

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian sepatu converse di Makassar. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner (primer). Metode pengambilan sampel metode non probability sampling dengan pendekatan purposive sampling. Adapun jumlah sampel yang digunakan adalah 100 responden di Makassar, pernah membeli dan menggunakan sepatu converse dalam satu tahun terakhir. Metode analisis yang digunakan adalah metode analisis deskriptif dan analisis regresi berganda dengan aplikasi SPSS 22.00 for windows. Hasil penenlitian ini menunjukkan bahwa variabel citra merek tidak berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu converse di Makassar. Sedangkan variabel kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu converse di Makassar. Berdasarkan koefisien regresi (Standardized Coefficients Beta) menunjukkan bahwa variabel harga produk yang paling dominan mempengaruhi keputusan pembelian sepatu converse di Makassar.

PENGARUH ONLINE MARKETING DAN WORD OF MOUTH COMMUNICATION TERHADAP CUSTOMER SATISFATION MELALUI ESTETIKA PRODUK PADA PERUSAHAAN AMPA BAKERY TAKALAR Haris Maupa; Yosua Sambo; Djumidah Maming
JBMI (Jurnal Bisnis, Manajemen, dan Informatika) Vol. 17 No. 1 (2020): JBMI
Publisher : Department of Management FEB Unhas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/jbmi.v17i1.9462

Penelitian ini bertujuan untuk menganalisis pengaruh online marketing dan word of mouth communication terhadap customer satisfaction melalui estetika produk pada Ampa Bakery di Takalar. Data dikumpulkan dari populasi pelanggan Ampa Bakery dengan jumlah sampel 100 orang menggunakan kuesioner dengan skala likert sebagai indikator skor, kemudian dilanjutkan dengan analisis jalur dengan menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa variabel online marketing dan word of mouth communication berpengaruh secara signifikan terhadap estetika produk. Variabel online marketing dan word of mouth communication tidak berpengaruh secara signifikan terhadap variabel customer satisfaction sementara variabel estetika produk mempunyai pengaruh signifikan. Melalui nilai koefisien jalur diketahui bahwa pengaruh langsung estetika produk lebih dominan ketimbang pengaruh tidak langsung online marketing dan word of mouth communication. Sebagai kesimpulan akhir dikatakan bahwa online marketing dan word of mouth communication tidak sepenuhnya dapat mendikte standar kepuasan pelanggan dikarenakan adanya variabel lain yang lebih dominan yakni estetika produk, namun estetika produk sendiri dapat dipengaruhi oleh online marketing dan word of mouth communication.

Pengaruh customer relationship marketing dan customer bonding terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada grapari telkomsel makassar A.Baso Aditya Sapanang; Haris Maupa; Jusni
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 6 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

This study aims to determine the effect of customer relationship marketing and customer bonding, on customer loyalty with customer satisfaction as an intervening variable at Grapari Telkomsel Makassar. This research uses a quantitative approach, the population in this study are corporate customers from Grapari Telkomsel Makassar (corporate customers) totaling 150 customers, then the sampling using the Slovin formula so that the respondents totaled 60 respondents. Data was collected using a survey method on 60 respondents who are corporate customers of Grapari Telkomsel Makassar. The results showed that the customer relationship marketing variable consisting of communication, commitment and conflict handling had a direct and significant positive effect on customer loyalty, as evidenced by the statistical output value which stated the value of sig < 0.05 but by testing using the intervening variable, namely through customer satisfaction, customer relationship marketing does not have an indirect influence on customer loyalty, as evidenced by the value of direct influence > the value of indirect influence, then customer bonding variables consisting of awareness bonding, financial bonding and advocacy bonding have a significant positive direct effect on customer loyalty as evidenced by the value the output statistic which states the value of sig < 0.05, and also has an indirect effect on customer loyalty as evidenced by the magnitude of the indirect effect > direct influence, and the last to customer satisfaction has a direct and significant positive effect on customer loyalty grapari telkomsel Makassar is evidenced by the results of the regression which states the level of significance value <0.05.

Desain Situs Web yang Responsif berdasarkan Strategi Agile sebagai Pendukung Pemasaran Destinasi Wisata Wasino Wasino; Dyah Erny Herwindiati; Ignatius Roni Setyawan; Haris Maupa
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 10 No 1 (2023): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v10i1.3088

Digital innovation in business activities is essential through digital technologies such as websites. The website is a means of marketing tourist destinations that can bring tourists to find exciting information about selected tourist destinations. There is a problem that tourism websites, resulting from some studies, are not implemented for unrestricted use by tourists and tourism industry stakeholders. In addition, there is a lack of responsive and tourist-centric design and interactivity in developing tourism websites. The purpose of this study is to fix these problems by presenting a tourist destination website that is designed responsively. The website is also carefully crafted to improve service performance to support the digital marketing of tourist destinations. The website is designed to be used to manage tourist destinations based on the category, region, and popularity of the tourist destination. A tourism web system with good management of tourist destinations can help ease tourists' visits. This tourist destination website is built responsively using fluid grid layouts, flexible images and media, media queries, and screen resolution techniques. The use of data that has gone through the normalization stage by eliminating partial and transitive dependencies to avoid the occurrence of data anomalies. After testing, the tourist destination website is implemented through the www.pesonajawa.com page.

Alternatif pola restrukturisasi kredit debitur a/n Sidiq (Studi kasus pada Bank X) Rosida Cristina Sari; Haris Maupa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 2 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i2.23351

The purpose of this study is to identify the causes of the debtor's inability to fulfill obligations to Bank X, analyze the request for a reduction in credit interest rates on behalf of Sidiq, and find the best alternative in an effort to save his credit. The research method used is descriptive qualitative analysis, examining the phenomena that cause bad loans. Analyzing the 5C concept in credit restructuring analysis. After that the selection of the best restructuring scenario. The results obtained are that the debtor's problem is the debtor's inability to fulfill his obligations to the Bank, resulting in arrears in principal and interest installments. The cause of the problem is the decline in the average level of sales as a result of the influence of Covid-19. Based on the 5 scenarios that have been made, scenario 3 is the scenario that gets the largest weight with a weight of 28. The restructuring scheme is that R/C working capital loans are converted into term loan KMK (a decrease in principal) in installments from July 2021 to June 2024, the time period The loan is extended until June 2024, the interest rate is lowered to an interest rate of 6%, arrears on interest, fines and fees are placed in the PPH account and the debtor is paid in installments from July 2022 to June 2024 with nominal installments gradually increasing, and the current interest is paid according to schedule. Tujuan penelitian ini adalah mengidentifikasi penyebab terjadinya ketidakmampuan debitur dalam melakukan kewajiban kepada Bank X, menganalisis permohonan penurunan suku bunga kredit atas nama Sidiq, dan mencari alternatif terbaik dalam upaya penyelamatan kreditnya. Metode penelitian yang digunakan yaitu analisa deskriptif kualitatif, yakni pendekatan analisa yang dapat menguraikan konsep yang berlaku dibidang pemberian kredit. Meneliti fenomena yang menyebabkan terjadinya salah satu kredit macet pada SKC Bank X. Menganalisis konsep 5C dalam analisa restrukturisasi kredit. Setelah analisa konsep 5C dilanjutkan dengan pemilihan skenario restrukturisasi yang terbaik. Hasil yang didapat bahwa permasalahan debitur adalah ketidakmampuan debitur untuk memenuhi kewajibannya kepada Bank sehingga terjadi tunggakan cicilan pokok dan bunga kredit. Penyebab permasalahan tersebut adalah menurunnya tingkat penjualan rata-rata sebagai akibat pengaruh Covid-19. Berdasarkan 5 skenario yang telah dibuat, maka skenario 3 adalah skenario yang mendapat bobot terbesar dengan bobot sebesar 28. Skim restrukturisasinya adalah kredit modal kerja R/C diubah bentuk menjadi KMK termloan (adanya penurunan pokok) dicicil dari Juli 2021 sd Juni 2024, jangka waktu kredit diperpanjang sd Juni 2024, suku bunga diturunkan menjadi dengan suku bunga 6%, tunggakan atas bunga, denda dan biaya didudukkan dalam rekening PPH dan debitur mencicilnya mulai Juli 2022 s.d Juni 2024 dengan nominal angsuran bertahap naik, dan atas bunga berjalan di bayar sesuai jadwal. Saran yang diberikan terhadap penelitian ini Bank harus cepat tanggap untuk mengatasi kesulitan debitur/ permohonan debitur. Bank harus monitoring kinerja debitur secara berkelanjutan dan untuk pemberian kredit baru atau restrukturisasi kredit didasarkan atas cashflow yang berasal dari hasil operasional.

Faktor-faktor yang memengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek Onda Stefani Stefani; Haris Maupa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 2 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i2.23354

The large selection of sanitary product brands that are popular in Indonesia is a challenge for companies to develop and sell better products, so that consumers can buy the product. The purpose of this study is to analyze the factors that influence consumer behavior in purchasing decisions for sanitary products, ONDA brand. The data collection method used a questionnaire with a sample size of 144 respondents who knew and had bought Onda products. The sampling technique of non-probability sampling is accidental sampling. The data analysis technique used multiple regression. The results show that cultural, social, personal, and psychological factors together have a fairly strong positive influence (71.5%) on the purchasing decision of Onda's sanitary products. Personal factors are the variables that have the most dominant influence on the purchasing decision for Onda products. Banyaknya pilihan merk produk sanitary yang populer di Indonesia menjadi tantangan bagi perusahaan untuk mengembangkan dan menjual produknya menjadi lebih baik agar konsumen dapat membeli produk tersebut. Tujuan dari penelitian ini unuk menganalisis faktor-faktor yang mempengaruhi perilaku konsumen dalam keputusan pembelian produk sanitary merek ONDA. Metode pengumpulan data menggunakan kuesioner dengan jumlah sampel terdiri 144 responden yang mengetahui dan pernah membeli produk Onda. Teknik pengambilan sampel non probability sampling yaitu accidential sampling. Teknik analisa data menggunakan regresi berganda. Hasil menunjukkan bahwa faktor kebudayaan, sosial, pribadi, dan psikologis secara bersama-sama mempunyai pengaruh positif yang cukup kuat (71.5%) terhadap keputusan pembelian produk sanitari Onda. Faktor pribadi merupakan variabel yang paling berpengaruh dominan terhadap keputusan pembelian produk Onda.

EXPLORING THE FACTOR OF SERVICE QUALITY (CASE STUDY AT PT. PLN SOUTH MAKASSAR) Arie Pratama; Haris Maupa; Andi Nur Baumassepe
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/pja.v4i2.666

Penelitian ini bertujuan untuk melakukan ekplorasi terhadap faktor - faktor pembentuk kualitas pelayanan. Penelitian ini dilakukan dengan menggabungkan beberapa dimensi kualitas pelayanan yang telah ada dan mencari gap atas konstruk dimensi pengukuran tersebut yang disesuaikan dengan kondisi pada objek penelitian. Sampel pada penelitian ini adalah pelanggan PLN pada area UP3 South Makassar. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan alat analisis confirmatory factor analysis 1st order. Hasil penelitian menunjukkan bahwa 5 dimensi yang digunakan dalam penelitian ini (tangibility, reliability, responsiveness, assurance, empathy, and technology) terbukti dapat dijadikan sebagai faktor pengukuran service quality.

THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION ON THE SHOPEE APPLICATION Devina Amelia; Haris Maupa; Andi Nur Baumassepe
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/pja.v4i2.669

Companies must be able identify the most suitable marketing strategy for their business in order to thrive and accomplish their main objectives. Shopee is one of the first and leading e-commerce enterprises among Indonesian consumers. Customer satisfaction is the most essential concept in the business sector since it is utilized to attract customers. Customer satisfaction is occasionally dependent on service quality and price. The purpose of this study is to analyze the effect of service price and quality on customer satisfaction in the Shopee app. The quantitative research approach combines with descriptive and verification methods in the study. The study begins in February-April 2023 at Pasundan University's Faculty of Economics and Business in Bandung, West Java. The proportional random sampling technique was employed to obtain samples among 100 students. The data was collected using a questionnaire with a Likert scale that was filled out directly by the respondents. Data were analyzed using a hypothesis testing test that began with the F test (ANOVA), t test, and analysis of the Coefficient of Determination (R2). According to the test results, service quality and pricing have a significant effect on customer satisfaction. As a result, Shopee should continue to enhance the services that it offers to customers in order to attain high customer satisfaction and sell products at affordable prices.

Perbandingan Strategi Marketing Syariah dan Marketing Konvensional dalam Menarik Dana dari Masyarakat Ahmad Yamany Arsyad; Haris Maupa; Jusni Jusni
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1280

In terms of attracting of public funds as one of the functions of financial institutions needed the right strategy, if the concept of strategy is not clear, the decision will be subjective and based on intuition and ignore other decisions. The aim of the research was to determine the ratio and advantage of conventional marketing strategy and syariah marketing strategy. The research was a descriptive qualitative study conducted in BPR Prima Sengkang and BMT Asâ€™adiyah Sengkang. The data were analyzed using IFE Matrix, EFE Matrix, and SWOT Matrix methods. The results of the research indicate that IFE Matrix and EFE Matrix of BPR Prima has a score of 2.81 and 2.80, while IFE Matrix and EFE Matrix of BMT Asâ€™adiyah Sengkang has a score of 3.41 and 3.38. This means that the strategy implemented by BMT Asâ€™adiyah Sengkang to attract public funds is more effective than the one implemented by BPR Prima is in quadrant IV, while BMT Asâ€™adiyah is in quadrant I. This indicates that syariah marketing strategy implemented by BMT Asâ€™adiyah is more superior than conventional marketing strategy implemented by BPR Prima Sengkang.

Analisis strategi peningkatan kinerja PT Paramount Land dengan pendekatan SWOT-Balance Scorecard untuk meningkatkan keunggulan bersaing Reynaldi Kusumo; Haris Maupa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 4 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i4.25356

One of the things that need to be considered in company management is performance measurement. One well-known measurement tool that is widely used by companies around the world today is the Balanced Scorecard. Therefore, this study uses the SWOT-Balanced Scorecard method integration approach to measure the current performance of Paramount Land and develop initiative strategies to achieve the targets set to improve performance. Paramount Land is a housing development company based in the Gading Serpong area. The data source used in this study is SWOT data from interviews with company owners and data to measure the performance of the balanced scorecard in each perspective, such as the results of distributing the balanced scorecard questionnaire. From the results of the balanced scorecard weighting, it was found that an increase in after-sales service had a high weight value of 12% followed by maintaining a good company reputation by 10%. So that the strategy expected by PT Paramount Land is to pay more attention to consumer satisfaction. Salah satu hal yang perlu diperhatikan dalam manajemen perusahaan adalah pengukuran kinerja. Salah satu alat ukur terkenal yang banyak digunakan oleh perusahaan di seluruh dunia saat ini adalah Balanced Scorecard. Oleh karena itu, penelitian ini menggunakan pendekatan integrasi metode SWOT-Balanced Scorecard dengan tujuan untuk mengukur kinerja Paramount Land saat ini dan mengembangkan strategi inisiatif untuk mencapai target yang telah ditetapkan guna meningkatkan kinerja. Paramount Land adalah perusahaan pengembang perumahan yang berbasis di kawasan Gading Serpong. Sumber data yang digunakan dalam penelitian ini adalah data SWOT hasil wawancara dengan pemilik perusahaan dan data untuk mengukur kinerja balanced scorecard pada masing-masing perspektif, seperti hasil penyebaran kuesioner balanced scorecard. Dari hasil pembobotan balanced scorecard didapatkan bahwa peningkatan after sales service memiliki nilai bobot tinggi sebesar 12% diikuti dengan mempertahankan reputasi perusahaan yang baik sebesar 10% sehingga strategi yang diharapkan oleh PT Paramount Land adalah lebih memperhatikan kepuasan konsumen.

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