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Wan laura Hardilawati
universitas Muhammadiyah Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Indonesian Business Review

 1 
The Role of The Marketing Mix On Student Decisions In Choosing A College Oci Effendi; Wan Laura Hardilawati; Rahayu Setianingsih
International Journal of Indonesian Business Review Vol. 1 No. 1 (2022)
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v1i1.239

Abstract

Purpose –The purpose of this study was to determine the effect of the marketing mix on the decisions of new students in choosing a college at the University of Muhammadiyah Riau. The sampling method used is the probability sampling method. In this study, the sampling technique used is simple random sampling. The analytical technique used in this research is data analysis with the help of the SPSS (Statistical Product And Service Solution) application program. Methodology/approach –Using quantitative analysis, it has a population of 2,325 people by sampling 200 people. Findings –The results of the analysis obtained from hypothesis testing are that product, promotion, place, process have a positive but not significant effect on the decision to choose new students at the Muhammadiyah University of Riau. While people and physical evidence have a positive and significant effect on the decision to choose new students at the Muhammadiyah University of Riau. And for the price has a negative but not significant effect on the decision to choose new students at the University of Muhammadiyah Riau. Novelty/value –The dependent variables used are product, price, promotion, place, people, process and physical evidence.
Co-Authors Abunawas Alex Candra Anriva, Della Hilia Arista Tri Astuti Calvin Akira Zulkarnaen Dede Iskandar Siregar Dwi Hastuti Fitri Ayu Nofirda Ghani Firja Anshari Hammam Zaki Hammam Zaki Hichmaed Tachta Hinggo Hichmaed Tachta Hinggo S Ikhbal Akhmad Intan Diane Binangkit Kintan Syafwa Prastika Kusumah, Alum Lawita, Nadia Fathurrahmi Maswarni Muhammad Abrar Al-azhar Nabila Farhanidhya Nestytie Apta Rahmi Oci Effendi Rahayu Setianingsih Ranti Darwin Rian Rahmat Ramadhan Rian Rahmat Ramadhan Riky Perdana Siti Hanifa Sandri Siti Masitoh Sinaga Sulistyandari Sulistyandari Surya Alif Ramadhan Trisiwi Kusuma Ningrum Vera Nzly Waldi Awala Wiwid Indianto Yahya Setia Budi Yeni Yarnita