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All Journal Irfani CCIT (Creative Communication and Innovative Technology) Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) ADI Journal on Recent Innovation (AJRI) Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Al-Fikru : Jurnal Pendidikan dan Sains Inovasi : Jurnal Sosial Humaniora dan Pendidikan Jurnal Ilmu Pendidikan (SOKO GURU) Jurnal Ilmiah Pendidikan dan Keislaman
Andri Cahyo Purnomo
Universitas Raharja
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Inovasi : Jurnal Sosial Humaniora dan Pendidikan

 1 
MANAJEMEN PEMASARAN PENDIDIKAN BERBASIS STRATEGI PENENTUAN PASAR SASARAN Andri Cahyo Purnomo
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 2 (2022): Mei: Jurnal Sosial Humaniora dan Pendidikan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v1i2.129

Abstract

This research is to know the concept of education marketing management based on target market determination strategy. This research is a qualitative type through literature study. Literature study is another term for literature review, literature review, theoretical study, theoretical basis, literature review, and theoretical review. When determining market segments, it is necessary to pay attention to key market segment variables, such as demographic, psychographic, geographic and benefit segmentation. These four segmentations divide the consumer market in order from the general and massive to the most specific, namely a) demographic segmentation, namely: segments that make market groups based on age, education, gender, family size and income identification; b) geographic segmentation, namely identifying based on area, climate, population density or market physical conditions; c) psychographic segmentation, namely the segment that identifies consumers based on people's lifestyles and consumer personalities by observing a person's activities, tastes, opinions or interests; and d) benefit segmentation, which is a segment that focuses on the expected use of a product or service that is offered and provided.
Co-Authors Abas Sunarya Adinda Rizki Sabila Andi Aruan Andre Ramadhan Ari Ismudiarti Astri Russy Rachmani Bambang Irawan Dedeh Supriyanti Deden Kurnia Efa Ayu Nabila Era Era Hia Erfino Geza Septadinar Febian Hendra Saputra Fitri Hidayati Halimah Febbi Budiana Hardikan Arief Nugraha Sofyan Luthfi Aulia Faza Maria Jashinta Elisabet Hamboer Mayasari Mayasari Meri Mayang Sari Meri Mayang Sari Muhamad Iqbal Wahib Nur Felia Po Abas Sunarya Praditya Aliftiar Prima M Agustini Rise Wijoyo Jati Siti Maesaroh Sri Wahyuni Widiawati, Wilda Yoga Darmawan