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All Journal Irfani CCIT (Creative Communication and Innovative Technology) Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) ADI Journal on Recent Innovation (AJRI) Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Al-Fikru : Jurnal Pendidikan dan Sains Inovasi : Jurnal Sosial Humaniora dan Pendidikan Jurnal Ilmu Pendidikan (SOKO GURU) Jurnal Ilmiah Pendidikan dan Keislaman
Andri Cahyo Purnomo
Universitas Raharja
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Irfani

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Marketing Strategy for Education Services in Attracting New Students at Nurul Yaqin Tanjung Batu High School Andri Cahyo Purnomo; Wilda Widiawati; Maria Jashinta Elisabet Hamboer; Bambang Irawan; Fitri Hidayati
Irfani Vol. 18 No. 1 (2022): Irfani (e-Journal)
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ir.v18i1.2661

Abstract

The purpose of this study was to determine the marketing strategy of educational services in attracting new students at Nurul Yaqin High School in Tanjung Batu. The problems that occur are the time management is not right, the distribution of brochures is not effective, the marketing reach is not wide, and the number of people/parents of students who do not master Information Technology (IT) in the registration of new students. This study uses a qualitative method by using the type of field research field. The informants in this study were the principal, the head of the new student admissions committee, the new student admissions committee, parents, and students. Data collection techniques use the method of observation, interviews, and documentation. Technical analysis of data in this study using data reduction, data presentation, and data verification. The results of the study indicate that the marketing strategy of educational services in attracting new students at Nurul Yaqin Tanjung Batu High School, Ogan Ilir Regency can be said to have been going well in terms of the target market strategy of the market segment. Strategy implementation is done by direct socialization. In terms of competitive position strategy, Nurul Yaqin High School has uniqueness and advantages. Meanwhile, in the case of a mixed strategy, the education marketing strategy is well implemented.
Co-Authors Abas Sunarya Adinda Rizki Sabila Andi Aruan Andre Ramadhan Ari Ismudiarti Astri Russy Rachmani Bambang Irawan Dedeh Supriyanti Deden Kurnia Efa Ayu Nabila Era Era Hia Erfino Geza Septadinar Febian Hendra Saputra Fitri Hidayati Halimah Febbi Budiana Hardikan Arief Nugraha Sofyan Luthfi Aulia Faza Maria Jashinta Elisabet Hamboer Mayasari Mayasari Meri Mayang Sari Meri Mayang Sari Muhamad Iqbal Wahib Nur Felia Po Abas Sunarya Praditya Aliftiar Prima M Agustini Rise Wijoyo Jati Siti Maesaroh Sri Wahyuni Widiawati, Wilda Yoga Darmawan