Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Economic, Technology and Social Sciences (Injects)
Muhammad Ras Muis
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL ILMIAH MANAJEMEN

 1 
Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan Muhammad Ras Muis; Dedek Kurniawan Gultom; Jufrizen Jufrizen; Muhammad Elfi Azhar
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 21, No 1 (2020): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1501.343 KB) | DOI: 10.30596/jimb.v21i1.3694

Abstract

This study aims to analyze the effect of e-WOM on destination image, tourist satisfaction, and tourist loyalty. Analyze the influence of destination image on tourist satisfaction and loyalty, and analyze the effect of satisfaction on tourist loyalty. This research approach is an associative approach. The location of this study was conducted in the tourist destination of the Lake Toba Region in North Sumatra. The population in this study is domestic tourists. This population was chosen, because theoretically and empirically it has various characteristics that are appropriate to the topic and purpose of the study. While the sample size is 145 tourists. Data collection techniques are a list of questions and interviews. The analytical method used in this study is the Structural Equation Model with data processing using the Lisrel 8.0 computer program. The results showed that E-WOM affected Destination Image, Tourist Satisfaction, and Tourist Loyalty, Destination Image influenced Tourist Satisfaction and Tourist Loyalty and Tourist Satisfaction influenced Tourist Loyalty.
Co-Authors Dedek Kurniawan Gultom Fahmi, Muhammad Jufrizen Muhammad Andi Prayogi Muhammad Elfi Azhar Muhammad Fahmi