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All Journal E-Jurnal Akuntansi Universitas Udayana Jurnal Akuntansi dan Pajak Stability: Journal of Management and Business International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Ilomata International Journal of Management Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Pika, Putu Ayu Titha Paramita
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions Putu Ayu Titha Paramita Pika
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.907

Abstract

Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.
Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions Putu Ayu Titha Paramita Pika
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.907

Abstract

Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.
MARKETING AND INNOVATION STRATEGIES USED BY COCOA LAND BALI TO MAINTAIN CONSUMER BUYING INTENTIONS Putu Ayu Titha Paramita Pika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11073

Abstract

In order to satisfy their demands and needs, the marketing strategy is willing to spend what is required. Cocoa Land Bali is a popular destination for classic chocolate souvenirs in Tabanan. To keep up with advances, marketing firms must be able to see opportunities or be sensitive to current ones in order to generate creativity and new achievements. This study was carried out at Cocoa Land Bali, which can be found at Jalan Raya Denpasar Bedugul, Mekarsari, District Baturiti, Tabanan Regency. The informants in this study were Cocoa Land Bali's leadership and personnel, as well as visitors who were photographed utilizing purposeful procedures. In this study, data was gathered through interviews, observation, and documentation. The validity of the data in this study is tested using triangulation of sources and procedures. In this study, data analysis includes data reduction, data display, and generating conclusions. The results show that there are four ways for businesses to keep customers coming back: coming up with new ways to do business, using good marketing strategies, being competitive in how you do business, and making sure you meet customers' needs through focused buying programs
PEMBUATAN VIDEO ANIMASI TENTANG ALUR JENIS SERTA BENTUK PELAYANAN BIROKRASI DAN ADMINISTRASI Putu Ayu Titha Paramita Pika; I Kadek Arya Darma Wijaya
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.9102

Abstract

Desa Pengiangan belum memiliki media untuk menyampaikan pelayanan dan alur pelayanan yang di sediakan pada Kantor Desa Pengiangan. Pelayanan di Kantor Desa Pengiangan berupa Surat Keterangan Usaha, Surat Belum Menikah,Surat Domisili,Surat Pindah Bagi Yang Sudah Menikah. Informasi tentang pelayanan di Kantor Desa Sekura belum tervisualisasikan dengan baik. Saat ini informasi dapat diperoleh dengan datang langsung ke kantor desa. Oleh karena itu dibuatlah video animasi yaitu video animasi tentang alur jenis serta bentuk pelayanan di desa Pengiangan yang dapat memberikan informasi kepada masyarakat tentang pelayanan di Kantor Desa Pengiangan. Program kerja ini bertujuan untuk memberikan informasi tentang pelayanan Kantor Desa Pengiangan agar lebih dikenal masyarakat khususnya wilayah Desa Pengiangan. Hasil dari penelitian ini berupa animasi 2D dalam format MP4.
Co-Authors Dewiningrat, Ayu Indira I Kadek Arya Darma Wijaya Ida Bagus Dharmadiaksa Kadek Darmaastawan Latupeirissa, Jonathan Jacob Paul Made Krisna Cahyadiputra Ni Komang Putri Apriliani Putri Ni Putu Adinda Putri Gayatri Ni Wayan Widhiasthini Nyoman Sri Subawa Raymundus Arkananta Oka Diarsa