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All Journal Jurnal Ekonomi Jurnal Ilmiah Ekonomi Islam AT-Tahdzib: Jurnal Studi Islam dan Muamalah Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Review Pendidikan dan Pengajaran (JRPP) Al-Muamalat : Jurnal Ekonomi Syariah
tiara Juliana Jaya
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : AT-Tahdzib: Jurnal Studi Islam dan Muamalah

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The Effect Of Marketing Mix On Customer's Decision To Save On PT. Bank Muamalat Kendari Branch Tiara Juliana Jaya; Mahfudz Mahfudz; Nur Laili Fikriah
AT-Tahdzib: Jurnal Studi Islam dan Muamalah Vol 8 No 2 (2020): At-Tahdzib
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang Indonesia

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Abstract

This research aims to find out how the marketing mix affects customers' decision to save on PT. Bank Muamalat Kendari Branch. This research uses quantitative methods using observation techniques, questionnaires and documentation. The sample used in this study was 89 customers who had saved up at PT. Bank Muamalat Kendari Branch. Based on the results of the research that has done it can say that marketing mix has a significant relationship because it can explain that the significant value of 0,000, the significant level is smaller than 0.05 or the value of t-count is higher than the value of t-table which means that PT. Bank Muamalat Kendari Branch can meet the needs and desires of customers so that customers feel satisfied in terms of products, the price of administration provided, promotion as well as excellent service and security, and strategic bank location. Therefore, the better service provided by the bank will have an impact on the increasing decision of customers to save on PT. Bank Muamalat Kendari Branch.
Co-Authors Inayatul Maula Mahfudz Mahfudz Mahfudz Reza Fahlevi Misfi Laili Rohmi Nur Laili Fikriah Nur Syamsiyah Roi Anju Immanuel Sakinah Maulidah Mastniah Amin Sandy Tegariyani Putri Santoso Yullina Devvie Sari