Article Per Year (5 Year)
p-Index From 2019 - 2024
1.633
P-Index
This Author published in this journals
All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Media Mahardhika Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Manajemen Maranatha Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Pinisi Business Administration Review Peka: Jurnal Pengabdian Kepada Masyarakat Management Research and Behavior Journal
Gesti Memarista
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management Research and Behavior Journal

 1 
Young Investors’ Instagram Usage Behavior and Investment Risk Appetite Gesti Memarista; Angela Merici Adinda Puspita
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3849

Abstract

Online Social Network Sites (SNSs) provides a lot of information to understanding young investor behavior. As the interest of financial practitioners, the young investor has their own risk tolerance. So, this study aims to predict the investment risk appetite through the social networking sites (SNSs) as one of huge informations exchange platforms by using young investors’ Instagram usage behavior. This research uses investment risk appetite and extroversion personality as the dependent variables. Moreover, number of followers on Instagram, time spent on Instagram, frequency of log on to Instagram, the use of Instagram for self-expression, and the use of Instagram for social connection as the independent variables. The researchers use 300 young stock investors through online questionnaire. The results study show that number of followers on Instagram and the use of Instagram for social connection significantly affect the extroversion personality, the extroversion personality significantly affect the investment risk appetite. Otherwise, time spent on Instagram, frequency of log on to Instagram, the use of Instagram for self-expression do not significantly affect the extroversion personality. This result obtains the probability of understanding the young investor’s risk appetite through their Instagram usage behavior, so the financial consultant can gather the information to understand their current social network activities.
Co-Authors Aldo Hardi Sancoko Alpi Mawasti Andy Pratama Sulistyo Angela Merici Adinda Puspita Caroline Illene Hari Darsono Cyrillius Martono Deatri Arumsari Agung Dirgantara Dahana Mokoginta Erick Teofilus Gunawan Erwita, Monica Adjeng Kristyanto, Visi Saujaningati Melissa Afandi Natalia Kristina Olivia Wijaya Tiffany Cahyadi