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All Journal Jurnal Sains Sosio Humaniora Jurnal Manajemen dan Bisnis Dedication : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) EkoPreneur MOVE: Journal of Community Service and Engagement Dedication : Jurnal Pengabdian Masyarakat West Science Accounting and Finance
Adih Supriadi
Faculty Of Economic And Business, Sultan Ageng Tirtayasa University, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

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HAND CRAFTS MATERIALS OF CLAY (STUDY OF HOUSEHOLD IN BUMI JAYA VILLAGE CIRUAS DISTRICT SERANG) Adih Supriadi; Vera Maria; Eloh Bahiroh
JURNAL MANAJEMEN DAN BISNIS Vol 9 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2020)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v9i2.195

Abstract

The home industry is a home business that produces various commodity products that are processed manually or using simple production machines. One of the home industry centers in Serang Regency is clay handicrafts that have been around for a long time, mostly women. During their development, they still experience many problems, especially in terms of production and marketing. Based on this, the authors researched to analyze the production and marketing aspects of clay crafts. The population and samples taken were fifteen people, they were clay craftsmenin Bumi Jaya Village, Serang Regency. This is done to find out the various aspects of production and marketing they have been doing related to the clay crafts they are doing. The sampling was carried out through direct observation with the clay crafts actors. Based on the results of research that has been carried out, production and marketing can still be done, and it is just that what needs special attention is that marketing must be further improved and expanded, which so far only relies on consumer visits to show rooms and waiting for special orders from consumers.
Co-Authors Antoni Antoni Bachtiar Rahman Halik Edy Arisondha Edy Arisondha Eloh Bahiroh Fiesty Utami Lina Affifatusholihah Loso Judijanto Lukmanul Hakim Aziz Lukmanul Hakim Aziz Saputra, Galih Ginanjar Shavab, Firli Agusetiawan Titis Nistia Sari Vera Maria