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GLORIA J.M SIANIPAR
Fakultas Ekonomi Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Other

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Journal : JURNAL ILMIAH SIMANTEK

 1 
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI ALFAMART (STUDI KASUS PADA KONSUMEN ALFAMART DI PERUMNAS MANDALA MEDAN) GLORIA J.M SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 3 No 1 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Alfamart Perumnas Mandala Medan. The variables used are (1) price, (2) service quality and (3) customer satisfaction. The sampling method used in this study uses accidental sampling. The population in this study were all consumers who shop at Alfamart Housing Mandala Medan while the sample in this study were 100 respondents. The approach and analytical technique used in this study are multiple regression analysis, partial test and simultaneous testing using the SPSS software for Windows version 20. Based on the results of the study, the regression equation is obtained as follows: Y = 2, 063 + 0.110 X1 + 0.240 X2. The value of α is 2.063, meaning that all independent variables namely price and service quality have a positive influence on the dependent variable, namely customer satisfaction. From the calculation results of the t (partial) price test (X1) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of tcount = 2.308> t table = 1.660 with a significant of 0.001, <0.05. Service quality variable (X2) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of t count = 4.017> t table = 1,660 with a significant value of 0,000, <0.05. Simultaneously, the price variable (X1) and service quality (X2) have a positive and significant influence on customer satisfaction. This is shown from the results of the calculation of Fcount = 24, 987> Ftable = 3.09 with a significance value of 0,000 <of 0.05. From the results of determination (R2) obtained the value of R2 = 42.1% variable customer satisfaction (Y) is influenced by price and service quality, while the remaining 57.9% is influenced by other independent variables not examined in this study.
CONSUMER PERCEPTION ON SERVICE OF GRAB CAR IN MEDAN GLORIA SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 4 No 2 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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The research aimed to know: (2) consumer perception on service of Grab Car in Medan. The type of this research isquantitative descriptive research with survey approach. The research place Medan City. The sample of this research wereconsumers which using Grab Car on December 2019 until January 2020 period as many as 100 consumers. Data collectiontechniques used questionnaires. Validity test using product moment correlation formula, while reliability test using AlphaCronbach formula with reliability coefficient value of 0.972. Data analysis technique used quantitative descriptive analysiswith percentage.The result of the research shows that consumer perception on service of Grab Car in Medan is in very good category 31respondents (31%), good category 42 respondents (42%) and p o o r c a t e g o r y 1 8 r e s p o n d e n t s ( 1 8%) andvery poor c a t e g o r y 9 r e s p o n d e n t s (9%). So it can be concluded that the tendency of frequency of consumerperception on service Grab Car in Medan is in good category (42%).
Co-Authors Agus Nakkok Simanjuntak Agus Nakkok Simanjuntak Anne Rumondang Malau Juliasti Viktoria Sinaga Lince Febriana Meyga Kristina Girsang Orlando Steven Panjaitan, Ferry Susanna Mei Sifra Hutagaol