Article Per Year (5 Year)
p-Index From 2019 - 2024
2.096
P-Index
This Author published in this journals
All Journal Jurnal Mitra Manajemen Jurnal Manajemen dan Bisnis JURNAL ILMIAH SIMANTEK Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika
GLORIA J.M SIANIPAR
Fakultas Ekonomi Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PENINGKATAN KOMPETENSI ASN MELALUI SISTEM INFORMASI SUMBER DAYA MANUSIA, PENGEMBANGAN KARIER DAN DISIPLIN KERJA ASN, SERTA DAMPAKNYA TERHADAP KINERJA ASN DI INSTANSI PEMERINTAH KOTA MEDAN Ferry Panjaitan; Gloria Sianipar
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.416

Abstract

Abstract The purpose of this research is to know the improvement of ASN competence through human resource information system, career development and work discipline of ASN, and its impact on ASN performance in Medan city government institution. Analytical technique used in hypothesis test in this research used Structural Equation Modeling (SEM). This study uses secondary data in the form of recapitulation of ASN amount spread over various SKPD in Medan City Government and primary in the form of questionnaires distributed to ASN spread on various SKPD existing in Medan City Government. Population or Total ASN in Medan City Government as many as 5,384 people from population taken sample of 373 ASN by Proportionate Stratified Random Sampling. The result of research in Medan City Government shows the implementation of Human Resource Information System has a positive and significant impact on ASN career development, the implementation of human resource information system has a positive and significant impact on ASN discipline, ASN work discipline has significant influence on ASN competence, Human, discipline and career development have no significant effect on ASN performance, competence mediate the influence of career development on ASN performance, competence able to mediate relationship or influence discipline on ASN performance, Competence has significant influence to ASN performance
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan). Gloria J.M Sianipar
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.576

Abstract

This research aims to analyze the impact of Service Quality, Price Perception and Brand Image on Customer Satisfaction of The User of Online Transportation (Case on The User of GrabBike in Medan). Data collection empasys a sample of 100 from 32 items using Likert Scale standard of measurement. In this research, free variables consist of service quality, price perception, and brand image. Bound variable is customer satisfaction. Testing includes test the validity, reliability test and assumptions classic. While the method of data analysis used multiple linear regression.The result of ttest showed that the service quality, price perception and brand image has a significant effect on customer satisfaction. The results of signification value for each variable, both variables X and variable Y is above the alpha value (0.05), resulting in acceptance of H1and H0rejection. The result of F test showed that the service quality, price perception and brand imageworked togetherto gave positive and significant contribute on customer satisfaction.In accordance with a multiple linear regression equation, Y = 2,689 + 0,106 X1 + 0,133X2 + 0,141X3 +e. So in essence, variable X has a significant effect at customer satisfaction.The result of this research were brand image has the highest significant effect to customer satisfaction.
PENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN Gloria J.M Sianipar; Juliasti Viktoria Sinaga
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1737

Abstract

This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan). Gloria J.M Sianipar
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.576

Abstract

This research aims to analyze the impact of Service Quality, Price Perception and Brand Image on Customer Satisfaction of The User of Online Transportation (Case on The User of GrabBike in Medan). Data collection empasys a sample of 100 from 32 items using Likert Scale standard of measurement. In this research, free variables consist of service quality, price perception, and brand image. Bound variable is customer satisfaction. Testing includes test the validity, reliability test and assumptions classic. While the method of data analysis used multiple linear regression.The result of ttest showed that the service quality, price perception and brand image has a significant effect on customer satisfaction. The results of signification value for each variable, both variables X and variable Y is above the alpha value (0.05), resulting in acceptance of H1and H0rejection. The result of F test showed that the service quality, price perception and brand imageworked togetherto gave positive and significant contribute on customer satisfaction.In accordance with a multiple linear regression equation, Y = 2,689 + 0,106 X1 + 0,133X2 + 0,141X3 +e. So in essence, variable X has a significant effect at customer satisfaction.The result of this research were brand image has the highest significant effect to customer satisfaction.
PENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN Gloria J.M Sianipar; Juliasti Viktoria Sinaga
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1737

Abstract

This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI ALFAMART (STUDI KASUS PADA KONSUMEN ALFAMART DI PERUMNAS MANDALA MEDAN) GLORIA J.M SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 3 No 1 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.203 KB)

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction at Alfamart Perumnas Mandala Medan. The variables used are (1) price, (2) service quality and (3) customer satisfaction. The sampling method used in this study uses accidental sampling. The population in this study were all consumers who shop at Alfamart Housing Mandala Medan while the sample in this study were 100 respondents. The approach and analytical technique used in this study are multiple regression analysis, partial test and simultaneous testing using the SPSS software for Windows version 20. Based on the results of the study, the regression equation is obtained as follows: Y = 2, 063 + 0.110 X1 + 0.240 X2. The value of α is 2.063, meaning that all independent variables namely price and service quality have a positive influence on the dependent variable, namely customer satisfaction. From the calculation results of the t (partial) price test (X1) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of tcount = 2.308> t table = 1.660 with a significant of 0.001, <0.05. Service quality variable (X2) has a positive and significant effect on customer satisfaction, this is indicated by the results of the calculation of the value of t count = 4.017> t table = 1,660 with a significant value of 0,000, <0.05. Simultaneously, the price variable (X1) and service quality (X2) have a positive and significant influence on customer satisfaction. This is shown from the results of the calculation of Fcount = 24, 987> Ftable = 3.09 with a significance value of 0,000 <of 0.05. From the results of determination (R2) obtained the value of R2 = 42.1% variable customer satisfaction (Y) is influenced by price and service quality, while the remaining 57.9% is influenced by other independent variables not examined in this study.
CONSUMER PERCEPTION ON SERVICE OF GRAB CAR IN MEDAN GLORIA SIANIPAR
JURNAL ILMIAH SIMANTEK Vol 4 No 2 (2020): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aimed to know: (2) consumer perception on service of Grab Car in Medan. The type of this research isquantitative descriptive research with survey approach. The research place Medan City. The sample of this research wereconsumers which using Grab Car on December 2019 until January 2020 period as many as 100 consumers. Data collectiontechniques used questionnaires. Validity test using product moment correlation formula, while reliability test using AlphaCronbach formula with reliability coefficient value of 0.972. Data analysis technique used quantitative descriptive analysiswith percentage.The result of the research shows that consumer perception on service of Grab Car in Medan is in very good category 31respondents (31%), good category 42 respondents (42%) and p o o r c a t e g o r y 1 8 r e s p o n d e n t s ( 1 8%) andvery poor c a t e g o r y 9 r e s p o n d e n t s (9%). So it can be concluded that the tendency of frequency of consumerperception on service Grab Car in Medan is in good category (42%).
DAMPAK GAYA KEPEMIMPINAN TRANSFORMASIONAL, KEPEMIMPINAN TRANSAKSIONAL DAN ORIENTASI PEMBELAJARAN TERHADAP KREATIVITAS MAHASISWA DENGAN VARIABEL PEMEDIASI CREATIVE SELF-EFFICACY Anne Rumondang Malau; Gloria Sianipar
Jurnal Mitra Manajemen Vol 3 No 2 (2019): Jurnal Mitra Manajemen Edisi Februari
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.131 KB) | DOI: 10.52160/ejmm.v3i2.200

Abstract

Penelitian ini menguji dan menganalisa dampak dari gaya kepemimpinan transformasional, transaksional dan orientasi pembelajaran pada kreativitas mahasiswa dengan menguji peran mediasi creative self efficacy. Penelitian dilakukan pada 110 mahasiswa Fakultas Ekonomi Universitas HKBP Nommensen yang mana, dalam proses pembelajaran hasil akhir yang diharapkan adalah mahasiswa memiliki pola pikir yang kreatif yang nantinya dapat menghasilkan output yang inovatif. Pengumpulan data dilakukan dengan studi survei menggunakan kuesioner. Informasi terkait variabel independen, yaitu kreativitas mahasiswa dikumpulkan melalui dosen yang mengajar di kelas responden tersebut (mahasiswa), hal ini dilakukan supaya tidak terjadi bias dalam melakukan penilaian yang objektif terhadap variabel yang diamati. Pengujian hipotesis menggunakan Structural Equation Modelling (SEM) dengan bantuan LISREL. Model Pengukuran merupakan Confirmatory factor analysis untuk setiap variabel dan Model Struktural untuk melihat hubungan antar variabel yang diamati. Hasil analisis menunjukkan bahwa dosen yang memiliki gaya kepemimpinan transformasional dimediasi oleh creative self efficacy mahasiswa akan menunjukkan pengaruh positif dan signifikan terhadap kreativitas mahasiswa.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE TAMAN BUNGA SAPO JUMA TONGGING KARO Meyga Kristina Girsang; Gloria J.M Sianipar; Agus Nakkok Simanjuntak
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2144

Abstract

This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE TAMAN BUNGA SAPO JUMA TONGGING KARO Meyga Kristina Girsang; Gloria J.M Sianipar; Agus Nakkok Simanjuntak
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2144

Abstract

This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
Co-Authors Agus Nakkok Simanjuntak Agus Nakkok Simanjuntak Anne Rumondang Malau Juliasti Viktoria Sinaga Lince Febriana Meyga Kristina Girsang Orlando Steven Panjaitan, Ferry Susanna Mei Sifra Hutagaol