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All Journal Jurnal Manajemen Teknologi AdBispreneur Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi JRB-Jurnal Riset Bisnis JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting Ilomata International Journal of Management Jurnal Akuntansi dan Manajemen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Journal Of Business, Finance, and Economics (JBFE) MANABIS: Jurnal Manajemen dan Bisnis Innovative: Journal Of Social Science Research DEDIKASI : Jurnal Pengabdian Kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Erwin Permana
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Digital Produk Scarlett Whitening dalam Meningkatkan Penjualan Fandrisly Armiani; Putri Akmalia; Rama Mahardika; Erwin Permana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.762

Abstract

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the care product market in August 2021 on Shopee and Tokopedia, with the largest market share of 18.9%. The use of digital technology is the main factor driving the popularity of Scarlett Whitening products. Even though in general the business world today cannot be separated from digitalization, the success of Scarlet Whitening has been spectacular. The research was conducted with a qualitative descriptive approach. The data comes from observations of Scarlett Whitening's live streaming, as well as secondary data support obtained through searches on various popular official sites. The results showed that the strategy used by Scarlett Whitening in marketing and increasing sales was by utilizing social media. The strategy undertaken includes increasing the number of influencers in promoting their products within a certain time according to the agreement with Brand Ambassadors, such as Artists, Celebgrams, and models. Keywords: digital marketing, sales, beauty products, scarlett whitening.
Strategi Perusahaan Halodoc dalam Meningkatkan Sistem Digitalisasi Bisnis Layanan Jasa Kesehatan di Indonesia Erwin Permana; Claradhika Putri; Elsa Amanah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.2184

Abstract

Along with strengthening the digital ecosystem in Indonesia, digitalization is occurring at all levels. Health services that were previously monopolized by hospitals are now starting to emerge with digital hospitals without the limitations of walls. This of course provides broad benefits for society and is interesting to research. One of the popular digital service companies in Indonesia is Halodoc. This research aims to analyze the halodoc company strategy in improving the digitalization system of the health services business in Indonesia. The research was conducted using a descriptive qualitative approach. Research data comes from various credible popular sites and official publications. The research results reveal that the strategies implemented by Halodoc in improving the digitalization system of the health services business in Indonesia include, 1. Halodoc improves the quality of electronic services in the halodoc application, such as in terms of the availability of information that makes it easier for users, increasing the privacy or security of user accounts, graphic style , and reliability. 2. Carrying out marketing techniques in the form of omnichannel marketing, especially unification of channels used by consumers such as Facebook, Twitter, YouTube, TikTok, and also Instagram chat, both via audio and video calls. 3. Halodoc maintains positive sentiment from users so that users feel satisfied with the services provided. 4. Increase E-Health literacy, because someone with high E-Health literacy tends to have a higher intention to use services in the Halodoc application. 5. The Halodoc application provides doctors who are reliable and experienced in handling patient complaints. 6. Halodoc leverages data for personalized user experiences. This research suggests improving the medicine delivery system which can be done by improving the ordering system, improving the quality of the packages and packaging of the medicines.
Co-Authors Achsanul Qosasi Adzra Khayyira Agung Noval Atika Dian Puspita Cholida Hanum Claradhika Putri Dea Nadiya Devi Desrianti Devina febryani Dhika Fauztina Elsa Amanah Fandrisly Armiani Faradita Larasayu Fricilla Badzlin Harimurthi Wulandjani Herlan Herlan Khalida Utami Khalishah Daniella Diana M. Nuruddin Subhan Margo Purnomo Margo Purnomo Mentari Iffa Nurani Monabila Magelo nadila ayuning putri Najla Najla Nur Anisa Amania Okky Ferdiansyah Putri Akmalia Putri Nadhilah Rama Mahardika Ratih Ayu S Reziyana Hardini Ridwan Indra Jatikusumo Rukun Santoso Rukun Santoso Siska Fitriyani Sri Widyastuti Supriadi Thalib Syamsurizal Syamsurizal Tessalonika Sinaga Wanda Puspita Kirana Wiwin Wiwin Yani Dewanthi Yunita Fajar Sari