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Agusta Rakhmat Taufani
Universitas Negeri Malang
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Journal : Sci-Tech Journal

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Inovasi Pengembangan Film Dokumenter Sinematografi Sebagai Upaya Akselerasi Aset Digital Marketing Industri Tape Desa Banjarsari Iriaji; Abdul Rahman Prasetyo; Agusta Rakhmat Taufani; Alby Aruna; Eka Putri Surya; Ginanjar Atma Wijaya; Adinda Marcelliantika
Sci-tech Journal Vol. 3 No. 1 (2024): Sci-Tech Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i1.390

Abstract

The development of innovations in the production of cinematographic documentaries aims to accelerate digital marketing assets for the tape industry in Banjarsari Village. Through a methodology that includes analyzing digital marketing needs, designing documentary concepts, and evaluating the effectiveness of marketing campaigns, the documentary is designed to showcase the tape-making process in depth and engaging, as well as promote local cultural values. A significant increase in brand awareness and consumer interest in tape products from Banjarsari Village was revealed from the results of this activity. Evaluations conducted through in-depth surveys and interviews confirm the effectiveness of this approach in supporting digital marketing strategies and expanding market reach. The innovations applied in this cinematographic documentary not only increase consumer interest but also play an important role in strengthening marketing strategies and expanding market reach through an engaging visual approach. Thus, an important contribution is made to the development of innovative digital marketing assets for the rural tape industry, demonstrating that this approach is effective in supporting digital marketing strategies as well as expanding the market and increasing brand awareness of local products.
Co-Authors Abdul Rahman Prasetyo Abdullah Iskandar Syah Achmad Hamdan Adim Firmansah Adinda Marcelliantika Alby Aruna Alfrida Parma Fadmasari Anik Nur Handayani Aripriharta Aripriharta Asfani, Khoirudin Bayu Satriyo Wibowo Dhea Amalia Putri Diva Eka Putri Surya Endang Amalia Wahyuni Ginanjar Atma Wijaya Hanif Nabila Rahmi Harits Ar Rosyid Hary Suswanto, Hary Irawan Dwi Wahyono Iriaji Iriaji Irma Kartika Kusumaningrum Joni Setiyawan Saputra Laili, Mery Nur Larasati, Jade Rosida Maharani, Satia Nur Maqhrisa Rusma Muhammad Alfian Mizar Muhammad Bagus Arifin Muladi Muladi Nandang Mufti Nurlayla Nabila Astarin Ratna Juwita Rezi Duta Pratama Sujit Sujit Tenty Luay Sari Wibowo, Kusmayanto Hadi