Article Per Year (5 Year)
p-Index From 2019 - 2024
0.882
P-Index
This Author published in this journals
All Journal Binus Business Review Asia-Pacific Management and Business Application Competitive Jurnal Studi Inovasi Competitive
Darfial Guslan
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Asia-Pacific Management and Business Application

 1 
Determinants Factor of Accommodation Online Buying through Online Travel Agent (OTA) Aditia Sovia Pramudita; M. Ardhya Bisma; Darfial Guslan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.1

Abstract

The objective of this research is to identifying the determinants factor of online shopping behavior in accommodation buying to increase purchase intention and the actual buying in the hospitality sector. The hospitality  industry in Indonesia is growing along with the growth of the tourism industry. Since ICT is developed in Indonesia, the behavior of the traveller changed. Online Travel Agent (OTA) and Accommodation Network Orchestrator (ANO) are emerging to fill consumer wants and needs in the way of accommodation buying. Technology Acceptance Model (TAM) is used as an approach to defining the determinants factor of online shopping behavior in accommodation buying. This research used the questionnaire to get primary data which is distributed to 358 respondents. The statistical tools used were Structural Equation Model-Partial Least Square (SEM-PLS). The result showed that all of the variables (perceived ease of use, perceived usefulness, perceived risk, perceived cost) were a significant and positive impact to purchase intention and actual use in online accommodation buying behavior.
Co-Authors Afuan Zahradika Dani Leonidas Sumarna Dodi Permadi Erna Erna Muhammad Ardhya Bisma Muhammad Lutfi Siregar Pramudita, Aditia Sovia Selvi Marcellia Yahya Amri Nasrullah