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All Journal Asia-Pacific Management and Business Application IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmiah Bisnis dan Ekonomi Asia Jurnal Ilmiah Manajemen Kesatuan Journal of Forest Science Avicennia Procedia of Social Sciences and Humanities Jurnal Riset Manajemen dan Ekonomi
Risca Kurnia Sari
Universitas Negeri Malang, Institut Pertanian Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Pengaruh Pemasaran Daring Terhadap Minat Pembelian Keripik Tempe Sanan Matias Nan Jama; Risca Kurnia Sari; Satria Putra Utama; Sulton Sholehuddin
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 2 (2022): JIMKES Edisi Agustus 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i2.1438

Abstract

Penelitian ini dilakukan di Gabungan Sentra Industri Keripik Tempe Sanan Kecamatan Blimbing Kota Malang Jawa Timur Tahun 2022 dengan tujuan untuk mengetahui pengaruh pemasaran online terhadap minat pembelian Keripik Tempe Sanan. Metode yang digunakan adalah metode penelitian kuantitatif. Teknik pengumpulan data dilakukan dengan mengisi kuesioner. Pengambilan sampel dilakukan dengan cara incidental sampling, yaitu sampel dengan seluruh anggota populasi dijadikan sampel. Jumlah responden adalah 60 orang. Teknik analisis data yang digunakan adalah analisis regresi sederhana. Hasil data penelitian menunjukkan bahwa secara simultan (bersama-sama) online marketing yang memiliki indikator content creation, content sharing, connecting dan community building berpengaruh signifikan terhadap minat pembelian Keripik Tempe Sanan. Dan hasil uji secara parsial hanya connecting yang berpengaruh terhadap minat pembelian. Sedangkan content sharing, content creation dan community building tidak berpengaruh terhadap variabel minat beli. Koefisien determinasi (RSquare) sebesar 32,4% yang berarti kontribusi pemasaran online terhadap variabel Y sebesar 32,4%, sedangkan sisanya dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Co-Authors Agus Hermawan Ahmad Subhan Mahardhani Anisa Zairina Didik Suprayitno Matias Nan Jama Satria Putra Utama Satria Putra Utama Sudarmiatin Sudarmiatin Sulton Sholehuddin